Do you struggle to get your point across?
Do you lose your audience in long explanations?
Have you ever stepped off a stage and nobody or maybe just one person came up to you to learn more?
When speaking to an audience of one or thousands, keep in mind the three blind spots that might be getting in the way of engaging and connecting with your audience:
- BLIND SPOT #1: Don’t begin by introducing yourself and your topic, instead meet your audience where they are. Whenever you begin a conversation or a presentation, aim to engage your audience right away by asking relevant questions and/or sharing a relevant story.
- BLIND SPOT #2: Speak their language. Make sure you don’t leave your audience behind, always aim to use language that they will understand. Avoid acronyms or jargon. They might help you sound smart, but if the audience doesn’t understand what you are referring to, they will be less likely to say yes to your invitation, whatever that might be. People want to work with people they align with. They want to work with people that they feel will understand them and make them feel relevant and important. Don’t let fancy language create a gap between you and your audience.
- BLIND SPOT #3: Give room for questions. Whether you are speaking to one person or thousands, it is always easier and safer to speak AT people rather than WITH people, BUT in order to effectively engage, you must create a conversation. You can do this by leaving room for questions at the end of the presentation, encouraging questions and conversation throughout the presentation, or intentionally inviting your audience’s response/reaction during your time on stage (especially if you are presenting to a large crowd).
Just like a fortress protects a city from outside invaders, words and language can sometimes “protect us” and, as a result, get in the way of true connection.
Aim to connect and bring down the barriers of complex communication so that you and your audience can become one, in a shared conversation.
PS: Could you use some REAL strategies to effectively communicate with your audience? Schedule a complimentary call with our CLARITY COACHES and let’s CLARIFY your message so you can grow your business! SCHEDULE A CALL NOW
Dolores Hirschmann is an internationally recognized strategist, Clarity coach, TEDxOrganizer, Speaker & Author. She has over 20 years experience helping entrepreneurs, companies & organizations realize their potential—by guiding them to CLARITY—to define their CORE IDEA, message and market strategy needed to reach their next level of growth. As a Speaker Coach Dolores guides speakers to go from successful professionals to thought leaders in their field. If you would like to learn more visit: www.mastersinclarity.com or download her free resource “STAND OUT THE TED WAY”