Digital Marketing

Are you hiding behind your words?

Do you struggle to get your point across? Do you lose your audience in long explanations? Have you ever stepped off a stage and nobody or maybe just one person came up to you to learn more? When speaking to an [...]

3 STEPS to stop the crazy talk in your head

Have you ever said to yourself: “I can’t.” “What if I’m wrong?” “Maybe someone asked that question already?” How many times do we stop ourselves from raising our hand, speaking up in the meeting, not making the [...]

How I became a VOLVO superstar

What if you could become the supermodel for a brand you love? What would it mean to be the STAR, the center of attention? In a recent event I attended in NYC, VOLVO understood the key to GREAT MARKETING. The [...]
How do you know what your customer wants

How do you know what your customer wants?

You might not know, but in 1996, when I graduated from Business School from Universidad de San Andrés, in Buenos Aires Argentina we were required to write a graduating paper, graduating thesis. The title of my [...]
Does your work stop when you take time off

Does your work stop when you take time off?

I’m taking time off…. This week I turn 45, my husband and I celebrate 20 years together and my daughter turns 16! So I’m turning off my screens (computer, phone, etc) and turning on conversation, [...]
Are you confusing you Audience

Are you confusing your audience?

Some time ago I was asked to be a judge for a StartUp Weekend event. A Startup Weekend is a fast-paced, (two and a half days) where teams come together and spend 54 hours mapping out a business idea– well [...]