Digital Marketing

How do you know what your customer wants?

You might not know, but in 1996, when I graduated from Business School from Universidad de San Andrés, in Buenos Aires Argentina we were required to write a graduating paper, graduating thesis. The title of my [...]

Does your work stop when you take time off?

I’m taking time off…. This week I turn 45, my husband and I celebrate 20 years together and my daughter turns 16! So I’m turning off my screens (computer, phone, etc) and turning on conversation, [...]

Are you confusing your audience?

Some time ago I was asked to be a judge for a StartUp Weekend event. A Startup Weekend is a fast-paced, (two and a half days) where teams come together and spend 54 hours mapping out a business idea– well [...]