I’m not recording a video right now… because I’m sitting under a hair dryer at the salon. Yes, I take my work wherever I go and where better to do some creative writing than while my head is getting pampered 😉
But that’s not the point of this email.
This week, as I ease my way back into work, I am reminded that business is like a game of dominoes… one simple element can unlock your WHOLE business.
So what is that ONE element?
CLARITY OF YOUR CORE IDEA
Years ago, I signed up for a very expensive business coaching program, I thought it was the answer to all my prayers. That by investing all that money I would immediately realize all my business goals.
Well, it did not happen that way exactly…
I spent the whole year learning everything I need to know to grow a successful business, the problem was, I DID NOT KNOW WHAT MY BUSINESS WAS ABOUT.
What was my unique positioning, what was it that I was offering that was UNIQUE, DIFFERENT, MARKETABLE? The program was great except for that part, it did not help me clarify what it was that I was bringing to the market. My business was locked behind a wall of confusion!
It took me a while but once I understood my CORE IDEA and CORE NICHE, everything fell into place like a set of dominoes… one right after the other.
My CORE IDEA unlocked my PROPRIETARY SYSTEM which helped me define my BUSINESS MODEL, MY PRODUCT & SERVICE OFFERING and MY MARKETING STRATEGY (TRUST FUNNEL)all while defining MY MARKET, MY ACTION PLAN, MY VISION and keeping tabs on my MINDSET!
So, if you are stuck behind the same wall I was years ago; then here are three clarifying steps you can take to move forward:
- STEP 1: WHAT ARE YOU KNOWN FOR? Whether you have launched your service based business or not, what are you known for? What are you really good at solving?
- STEP 2: WHAT DOES THE MARKET NEED? Now, what are the services (problems/pain points) that you know the world needs and are willing to pay for?
- STEP 3 MVP:What is the Minimum Viable Product you can put together that excites you, that you know your clients will get results and that the market needs. For me, it’s helping entrepreneurs, like you, land a TEDx stage (by the way, we just opened 2 more VIP spots for this program if a TEDx is your goal in 2018, just email me for more info)
So, it is that EASY. Growing your business begins by conquering your CORE IDEA and sticking with it. Everything else will come from that.
Now, if you are already rocking your business and are looking to reach a larger audience here’s an invitation. My upcoming LIVE workshop, October 2018, will guide you through everything you need to do to get out there speaking in a large way. Here’s what you will accomplish:
- Create you SIGNATURE TALK
- Create your SPEAKER ONE SHEET
- Create your speaker BIO & PITCH
- Learn the different speaking opportunities and when to seek which (PAID, NON PAID, TEDx)
- Learn how to reach out to event planners and apply to speak
- Learn how to convert your audiences into paying clients
- Put together a plan to get booked to speak monthly on an ongoing basis
We are here because we are called to do this work. Keep at it, keep showing up, keep believing that you can turn your purpose into a profitable business!
Dolores Hirschmann is an internationally recognized strategist, Clarity coach, TEDxOrganizer, Speaker & Author. She has over 20 years experience helping entrepreneurs, companies & organizations realize their potential—by guiding them to CLARITY—to define their CORE IDEA, message and market strategy needed to reach their next level of growth. As a Speaker Coach Dolores guides speakers to go from successful professionals to thought leaders in their field. If you would like to learn more visit: www.mastersinclarity.com or download her free resource “STAND OUT THE TED WAY”