Are you a woman in business? Are you wondering what it would take for you to become visible? Founder and CEO of Women Entrepreneurs Inc. Melissa Barker joins Dolores Hirschmann in today’s episode to talk about the global platform she uses to connect women entrepreneurs to the people, resources, and opportunities they need to build a business that fuels their life. Whether you’re on the verge of starting your business or simply looking to venture into the industry, this conversation with Melissa will give you the knowledge you need to become visible in 2022 onwards. Listen in and learn more as they empower each other and talk about the amazing things that can happen when a woman is seen or heard.
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Woman On A Mission: Fueling Women Entrepreneurs With Melissa Barker
If you’re a woman in business and you’re wondering what it would take for you to become visible, then I wanted to make sure that you read this episode with Melissa Barker. Melissa is an opportunity creator. She creates opportunities for women entrepreneurs and is on a mission to support women on a mission. If you’re a woman on a mission, she’s there to support you. As a Founder and CEO of Women Entrepreneurs Inc., she has created a global platform that connects women entrepreneurs to the people, resources, and opportunities they need to build a business that fuels their lives.
If you’re a women business owner, whether you’re just starting or you haven’t even started yet or you’re along the way with your business, don’t miss this conversation with Melissa. I’m going to ask her what it means to be visible and how women become visible in the 2022 era, the post-COVID or the COVID world, however you want to look at it. Don’t miss this episode with Melissa.
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Melissa, thank you so much for saying yes to the show. As we begin, I always ask the standard question to all my guests. Talk to me about your cloudy journey because everyone is like, “I know what to do, so I’ll do it.” Everything is linear and organized but it’s a journey.
I couldn’t agree more. I was thinking about this question before we logged on together. I would say the journey for me was finding the intersection between what I’m great at and what I love to do. You would think that we’re teaching this to kids in school or going to a class in college. For me, I was about 30 when I figured out what those were. Clarity for me was that I had over a decade of experience in marketing, working for some of those valuable brands in the world, but what I love to do is support other women.
It’s funny because that was my journey as well as I was evolving and switching and what I wanted to do. I simply asked myself, «What would I do for free all day long?» It is what I love to do and what I’m good at because you will never do for free something hard to do. Something that comes hard and that flows. I love that we have that in common because that’s where true flow comes. It’s when you can wake up every morning knowing that what you are doing and how you’re supporting your family, because we’re women in business and finances matter, is also what you would do if you didn’t have to support your family.
That’s what fuels the fire and keeps you going when you’re not feeling motivated, you’re tired and you don’t want to log into that next meeting. It’s that passion.
Let’s talk about what it is that you do. What is the thing that you love to do?
My core business is a marketing firm. We’re a content company, so we work a lot with tech companies and I look at us as translators. We take the very complex applications and software that they build. We create powerful visuals so that consumers can understand and buy them. A few years ago, I started to take my expertise in this area of storytelling, branding and marketing. As a business owner myself and as a woman business owner, I became passionate about helping women achieve that same level of marketing but in an affordable way.
Your journey is about finding the intersection between what you’re great at and what you love to do.
Nowadays, you don’t have to spend hundreds of thousands of dollars to have great marketing. Through the platform that we’ve built, Women Entrepreneurs Inc., I bring all of my expertise to bear to help women become more visible and connect them to opportunities like partnerships, speaking, press, awards, grants. If there’s one thing I’ve learned about being a business owner myself, it’s that the world can’t buy from you if they don’t know who you are.
You still have the other agency chugging along working with corporate software types of clients, but then here’s Entrepreneurs Inc. Talk to me about the importance of visibility. Why is it so critical? What is possible once a woman is seen and heard? Once we grab the microphone, what is possible?
Anything. I work with a lot of women business owners to launch their business or relaunch their business. Women can spend a lot of time bottling things and getting things right and making sure it’s perfect before they get out there. Sometimes by the time they do that, they’ve missed a window or discovered that the market doesn’t want what they’re selling. I try to help women get visible early so that they can learn.
You got to get your idea out into the wild. You got to get your voice out into the wild and see how people react and resonate or don’t. To be able to pull back and pivot, I think women are good at that once we do it, but you’ve got to take that first step and have a voice and put it out there.
I’m hearing progress over perfection and your voice evolves in the air like in the speaking, in the being out there versus in a vacuum. What is visible? How do you know you have succeeded with one of your clients? Am I visible now? I don’t know. How do we know what’s enough?
Probably the number one way to know is if opportunities are coming to you. When you’re not visible, you’re in the constant mode to find opportunities, break down doors, listen to me, and give me a chance. When you are consistently putting yourself out there in a very clear, concise and compelling way, all of a sudden, the script gets flipped and people start coming to you. Rather than you begging people to come on your podcast, people are begging you to come on theirs. That’s a very powerful thing as a business owner because it allows us to spend all of our time on what we’re great at, and not just be stuck in the constant sales cycle.

Women Entrepreneurs: When you are consistently putting yourself out there in a very clear, concise, and compelling way, people start coming to you. Rather than you begging people to go on your show, people are begging you to go on theirs.
Let’s dig into that in that. If the goal is to say, “I’m going to go from invisible to visible,” as you define it, visible means that it’s a dance of seeking new opportunities but being sought out as well. People know you’re there and they’re knocking on your door. Whether it’s opportunities or clients, either way, that’s good or both. Sometimes it’s a mix. What has shifted? What does that look like in 2022? I’m sure if we had done this interview in 2019, it would have been one answer, but 2022 has a different answer. What is working for fast-tracking visibility? What is the fastest path to being visible in 2022?
I would say five things or five levers that you can pull to get more visible. Grants, and believe it or not, more grants are becoming available for women entrepreneurs. It’s not reserved for only nonprofits anymore. A lot of female founders like Sara Blakely and Tory Burch are launching grants because they want to support women and businesses. It’s not just about the money, it’s the PR buzz and the networking that comes along with that. The other thing is you don’t even have to win. Even if you’re a finalist, you’re making some great connections and you’re probably getting a little PR buzz as well, so I love grants.
Awards make me gag. I would never want to go after an award. That is not my love language being recognized, but it is something we should all be doing. There are plenty of organizations out there that want to feature women, especially within your community. They want to tell your stories. A lot of times, it’s done through these award programs. It’s that third-party validation. It helps you get visible by saying, «I’m worth paying attention to.»
Another one is press. Press is not that hard to get. It’s just research. It’s finding the outlets that are already talking about women like you. It’s also finding that contributor. That exact woman or man that’s talking about you, and pitching yourself to get that opportunity. You’ve got to get those logos. In such a crowded and cluttered space, you have to have that third-party validation.
Lastly would be speaking opportunities. I’m not a public speaker. I’m not a business coach. I’m just an entrepreneur, but we talked about using our voice. We can’t just be talking on our own channels all the time and on our own email list. We’ve got to get them on other people’s channels and in front of their audiences so that we can get more visible and grow, and have those opportunities come into us.
You said five, so grant, award, speaking.
Press and I’ll throw it in one more, which is partnerships. At the foundation of Women Entrepreneurs Inc. is I want women to create partnerships with each other. What often happens is as we grow and develop our own following, we’re a leader or maybe a micro-influencer, we’re so focused on our following. I want women leaders to start connecting with other women leaders. It’s what we’re doing here now. You have a brand and a following and I have a brand and a following. By us coming together, we’re better together. That’s partnerships. There’s not a brand out there now that doesn’t want to partner with women entrepreneurs. It is on the top of their list. The opportunities are out there.
Passion is what fuels the fire and keeps you going when you’re not feeling motivated.
I asked you how you will become visible in 2022. What is brilliant about your answer is you didn’t say social media. I want to not make a note because you mentioned five things, grants, awards, press, speaking and partnerships. Those are how you spark visibility. Social media is how you promote the spark. It’s a highway. It’s not where the action happens. You got to have something to say on social media.
People think, “I show up in social media and now I’m visible,” but if you show up with nothing to contribute and nothing to say like, “I am in partnership with this,” or “I’m part of this awardee,” and you attach yourself to a brand. Now, there’s visibility and growth through social media. What I’m trying to say is that social media is a highway, but if you don’t have it attached to initiatives that you have like in these five that you mentioned, you are speaking to your mom and your dad who follows you on Instagram.
You got it. I’ve recorded a Reel about this because isn’t it so funny when you spend all day on these beautiful social media posts and all you get is all your friends saying, “I love your lipstick,” and your mom saying like, “Good job, girl.” You’re like, “Where are the ideal clients pouring in?”
Where’s the growth? Where are the new followers? Where is the expansion of visibility?
I’m so passionate about business owners, in general, getting out from behind their computers. Some of these speaking opportunities, you might have to travel for. This is an important lesson we all have to learn. To get visible can sometimes be uncomfortable and it can be vulnerable. I’m reading Brené Brown’s Dare to Lead now. I’m learning that even now on this show, I feel vulnerable because I don’t like to speak that often. It’s not a weakness. This is leadership. This is what we have to do to get visible. We have to become more comfortable with it.
If we bring this all together, we started this conversation around, “I needed to learn or to understand what I’m good at and what I love to do in order to find my path.” With that clarity comes a commitment of, “I am committed. I don’t only love to support women. I am committed to women.” It’s a very different statement. With that commitment, I said that I’m committed to my visibility. How I feel about it is secondary to my commitment to what I’m called to do in this world. I want to say this because as a woman, you’re not alone in that.

Women Entrepreneurs: Women leaders have to start connecting with other women leaders. There’s not a brand that doesn’t want to partner with women entrepreneurs.
As I was mentioning, I cobbled to the show. I’m in pain. I was like, «Should I cancel the call with Melissa?» I don’t look good. I haven’t slept for a week. I look tired but I’m committed to bringing this show out on a regular basis to people, understanding that the clarity journey, the impact journey or the calling journey is bigger than how we feel about it.
The #WomenSupportingWomen is just a hashtag if there’s no action. It is a daily decision to support one another. It can be as small as following someone on social media or commenting or sharing and liking other posts. It could be co-hosting an event rather than always trying to do it on our own. It can be collaborating or bartering, but it is a daily decision that you are going to be a champion for women, even if it can be uncomfortable or hard or push you out of your comfort zone.
I don’t usually do this in the show, but I want this show to request an action from the people who watch it or see the feed on our social media post. If you are reading this, I want you to comment and tag a businesswoman that you’ve worked with that was great. If you have had the honor to hire a company run by a businesswoman, give a shout-out to that company and say something nice about them. What are you most proud of?
I’m proud that we are changing the narrative when it comes to women-owned businesses. I don’t think we get the credit that we deserve as mothers, wives, community leaders, homeschoolers, and also contributing to our families, our communities, and our economy through these businesses. I want the world to see the value in women-owned businesses. I unapologetically will admit and I believe that women belong at the helm of small businesses because of the way that we think and act. I’m proud that with every event we host, every collaboration we do, every initiative we put out, we’re helping to bring visibility to these women that work so hard. They’re so smart and are great leaders.
What do you have coming in the future?
Over the years, we have built the Women Entrepreneurs Inc. brand. We’ve built a reputation that is built on our values that women are better together. At this point, I am taking our brand, which has become a platform and I’m using it as a conduit to bring opportunities to our members. I am focused on building relationships with the grant, award and press organizers saying, “I’ve got 250 women over here that are very deserving.” Women entrepreneurs are the busiest people on the planet. If we can become that shortcut to get access to those opportunities, I will be so excited to revisit our businesses a year from now and see how much we’ve grown because of the opportunities we can bring to their doorstep.
The world can’t buy from you if they don’t know who you are.
Before we wrap it up, what is your favorite book and why?
Probably the one I’m reading now, Dare to Lead. I am late to the Brené Brown train and shame on me. What I am learning about being vulnerable ties in so well with visibility for many of us. We’re not all natural on stage and we’re not all naturals at being in the spotlight. No one told me that as a business owner, I have to tell my personal story so many times. People want to know your story before they will buy your products and services. I love this book because it is teaching me that a lot of the things I thought were weaknesses in me are a part of my becoming a leader.
There’s a quote that I probably won’t give justice to now. There’s a quote in the book that I have quoted her many times. Dare to Lead has a lot of trust involved in that process. It’s probably the main ingredient but, “The trust is built in the details.” It’s not built in a big action, in a big initiative. It’s built in the consistency of your details with integrity.
That is such an important part to remind women because when it feels like becoming a champion for other women is too hard, you have to remember that it could be as simple as liking her posts or doing a warm introduction. As you said, they’re like the little marbles in the jar that Brené describes. That is how we build trust with one another, in seconds in a day. That is how the #WomenHelpingWomen becomes a movement.
You keep saying women helping women. Do you see that logo on the back? I’ll tell you a quick story because I think you’re going to love it because we are so in sync. Many years ago, that was a company I ran. In 2004, I started it. It was a co-op of low-income women, grandmothers and mothers in Argentina who were doing beautiful hand-knit and handloom clothing that I brought to the US. The name of the company was Wawas, a women helping women initiative. It was all in the marketing.
The product was exceptional, but I took it one step further. For every product that a woman bought, there was a tag that said who made it. You could go to the website and read the story of the artist or the person who crafted that clothing. We grew and I was in Miami Fashion Week. We had boutiques in Madison Avenue buying our stuff. It was a great product with a great story and a very clear goal. By buying this product, you are helping this mom stay home with her child.

Women Entrepreneurs: Becoming a champion for other women is not hard. It could be as simple as liking her posts or doing a warm introduction. That is how you build trust with one another in seconds in a day. That is how the #womenhelpingwomen becomes a movement.
By referring to this product, you are adding and contributing to a socially-focused for-profit business. I sometimes love the power of our regular standard business where you exchange value for value. It wasn’t a charity. It wasn’t a nonprofit. I’m going to make something that you value. My role was to make that product visible. The role of the person buying it was to not just wearing it with pride and look beautiful in it, but also to recognize the number of women helping women initiative that was happening in that sweater. Any parting thoughts? We have a task. Maybe you can remind people of the action we want people to take.
Getting reviews of our businesses from third parties is invaluable. It’s our currency for service providers. If you have worked with women in business and you want to thank her in a big way, other than paying her, write a review on the comments of this show or put it on her Facebook Page or LinkedIn. It takes five seconds. Do it now for a woman in business.
Maybe we can create a trend here or a campaign around it. Maybe we should create a company. Any parting thoughts?
Get visible. Grants, awards, press, speaking and partnerships.
You got your marching orders, girls. Go get them. Thank you, Melissa, for showing up.
Thanks, Dolores.
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Melissa and I had an amazing conversation around visibility about women business owners. We also created a quick request that I think you should check out because otherwise, you’re going to miss big time if you don’t read this episode. The other thing that Melissa brought to us in this episode is she broke down visibility into five things you need to do to become visible in 2022. Interestingly enough, social media is not one of those five. What could it be? What could the other five things you could do? We break it down for you in this conversation with Melissa that I would say you cannot miss if you’re serious about growing a business.
Important Links
- Women Entrepreneurs Inc.
- Dare to Lead
- Women Entrepreneurs Inc. – Facebook
- Women Entrepreneurs Inc. – Instagram
About Melissa Barker
They say, “behind every man is a good woman”… meet the WOMAN behind the WOMEN. Featured in Forbes on the Must-Watch List for her point-of-view on bartering, Melissa Barker is on a mission to support women on a mission. As the Founder & CEO of Women Entrepreneurs Inc. (WE Inc.), she has created a global platform that connects women entrepreneurs to the people, resources, and opportunities they need to build a business that fuels their life. Learn the real ROI of #womenhelpingwomen by becoming a member, speaker, or partner.
How do women become entrepreneurs? Dolores Hirschmann talks with Julie Foucht, an Art of Feminine Marketing Coach. Julie shares how she helps women face their fears and woundedness through shadow work in photoshoots. Seeing the wounded photos allows women to get it out of their bodies and heal. Then her team photographs them next when they’re powerful. Seeing the contrast encourages women to overcome and tap into their divine strength. In doing so, they become more successful entrepreneurs. Tap in!
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Watch the episode here
Listen to the podcast here
Helping Women Become Entrepreneurs With Julie Foucht
I’m so excited to introduce you to Julie Foucht, who teaches female coaches, teachers, and healers who are frustrated with traditional formulas and want to build six-figure businesses that honor their feminine essence. You want to tap into this episode with Julie because I’m going to dig deep into, what does it look like to be a woman business owner? Is there a different type of work we need to explore? Is it something special around our own inner divine feminine that can benefit our business? Come in and read the episode with Julie if you want to learn a few things about how to be the most powerful, effective woman business owner.
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Julie, welcome to the show. Let’s jump right into it. Tell us about your clarity journey, confusion journey, or messy journey. How did you get to now?
I love the way you phrased that because I was thinking about this before we jumped on. I thought, «The clarity journey is messy. It is not a straight line.» That is part of what we came here as human beings to experience. We didn’t come here to be perfect and live an already pre-laid-out plan. We came here to learn and be messy. My journey started with being raised in a family where the boys were taught how to get along in the world, and the girls were taught how to be taken care of in the world. My dad said those words to me as a grown-up. I was like, «Thanks.»
What that meant was I married my high school boyfriend, who didn’t know how to be a grown-up. It became abusive. I bit it because it was like, «He has never left a visible mark, and I have never had to go to the hospital. I could never raise my kids on my own because I never finished college.» This journey about started with me hiding who I was and hiding what was important to me. I’m hiding my own identity in order to survive in these two places where being a powerful, strong and outspoken woman created physical danger for me.
I got to the point in my marriage where I couldn’t stay anymore. I was in meditation and talking with my highest self. I said, «Can I stay in this marriage?» She said, «You always have a choice. You can stay and die or leave and learn to live a life.» That was a shocking thing because my conversations with my highest self at that point had been very loving, kind, and healing. To hear, «No problem. Stay, and you will die,» I had to take that and wrap my head around it and realize she was true that not only was I killing the soul of who I was but that physically at some point, my body was going to take me out.
I started on this journey. I stepped out and learned that I could make money, take care of myself and the children who were still left at home. I started to feel this real passion for making sure that other women had money because I started to realize that money is a choice. When you have money, you have the choice of who you want to be in a relationship with. You don’t stay because you are afraid.
I was always afraid that I would lose my kids because I didn’t have the money. When you have money, you have the choice of where you want to spend the money. You have the choice of charities you are going to support and causes that are important to you. The more money you have, the more choices that you have. I was looking for a way to make that happen when I found coaching.

Women Entrepreneurs: There was a real passion for ensuring that other women had money because money is a choice.
There are a lot of experiences and examples out there that we know. We have witnessed people go through the other side to overcome a challenge and then look back and say, «There is a lot of Julie’s that are in the old Julie position who are stuck in marriages, jobs, or situations because they can’t see that they can. They can’t see that there is a way and a choice.»
Anybody who feels trapped doesn’t feel that there is a choice. You said it. There is always a choice. I know you translated your journey and then your expertise. You went back to school and studied. You prepared yourself, and now you do something powerful. Let’s shift and talk about your work. You have monetized your mess. What does that look like now? What is the impact?
When I started my coaching practice way back when the dinosaurs roamed the Earth because I have been doing this thing for many years, I said, «I want to help women. I will coach any woman. If there is a man that wants to hire me, I will make an exception.» I didn’t have a niche. I discovered that part of the joy for me was helping women build businesses. It was in finding clarity. Part of that is around listening, «Does this bring me joy? Does this make my heart open? Does my body get excited?» It is because those are messages from your soul that say, «Yes, you are on the right path.»
I coached this lovely woman. I still communicate with her. Every time I get off the phone, I think, «Why does she not want a business?» At that point, I realized, «I should only coach women who want a business.» There have been these realizations all the way down the road. I have chosen to help women accumulate and flow more money by helping women entrepreneurs and, more specifically, helping the leaders. I’m helping the women who want to help other women have the money to do the work they want to do.
I do that with one-on-one coaching and small groups. I love doing group work because then we get to use the energy of the whole group to create something. I have developed with my photographer this process, system, or whatever we call it this thing we do, where first I teach women how to create authentic marketing that speaks to the emotions and the head of the client. We take them out and create marketing photos with them.
We do shadow work. We photograph fears, shadows, and pain because that is part of marketing. The first part of marketing is recognizing that your people are in pain and want the solution. We photograph the women in their goddess and the other side of that when they are powerful, and then I teach them to take that and create marketing.
Here is the thing. You are answering in so many layers. When we talked about your world, you talked about, «I help women to start or grow their business.» Your women are entrepreneurs. I’m assuming most of them are service professionals. They either have a business that is a solopreneur or small teams. I love that in this space, and we are very clear on the space that we are talking about, it is the small business owners that are doing that. For the most part, they are the product.
Someone needs to help women have the money to do the work they want to do.
Let’s be very specific. When women are the product, it taps into because this is my experience. I had three businesses where I was not the product. I ran a school and then I ran a fashion company where we sold clothing. I was the founder of the company but I wasn’t the product. When I became the product of my own company, everything came out.
I love that you are talking about the journey of marketing for a woman entrepreneur, who is the face and the product. It is not about to tap into and show the diva goddess side. We have a lot of those. That type of marketing is not real and engaging because why would I hire someone who never was challenged, who has everything perfect, who I will not be embarrassed to share my imperfection, self-doubt, fear, and Imposter syndrome? What you are talking about is you guide your women to show up for marketing in a courageous, transparent, and naked way so that those women in pain can relate. It is about relationship marketing.
It is a relationship. It is very authentic and true for women. If the women were still in that place, nobody would want to hire that.
They wouldn’t hire you because we wouldn’t have the courage to do the work you are asking them to do.
What happens is when we do those wounded photos, the women get it out of their bodies and they heal. It is healing work. This is your marketing as well. They get these marketing pictures in the next photoshoot because we do two days of photoshoots. The next photoshoot is, «What does it look like on the other side? What does it look like to drop the masks, the wounds, the shoulds, what society says and just be you?» That experience is empowering.
It is not, «Here is the formula that XYZ guru says you have to do.» It is about discovering, «This is who I am when I tapped into my highest self. Here is who I was in my wound. I can take my clients on that journey, and they can tell the story.» That becomes powerful with not only the experience for the women who go through the program, but it also becomes a powerful experience for the women or people they are meant to serve.
Do you have an example, like the name of one client who came to you in this situation and walked away in that situation?

Women Entrepreneurs: What happens when we do wounded photos is that the women get it out of their bodies and they heal.
Let me see if I can do it and keep confidentiality.
You don’t have to use her name.
If you go to my website at JulieFoucht.com and you look at Work With Me, scroll to the bottom, and you can look. There is a link to the photos so you can look at the story in the photos. There was one woman. I love her. She is an amazing woman. She went through two years of the program. In the second year, her wound was all around. Her whole family thought she was a crazy woman. She had all these crazy ideas, and she never accomplished anything. When we looked at her human design, we were like, «You are meant to have multiple ideas and to be doing a lot.» Her fear was that she would die and everybody thought she was crazy.
We took a thin lampshade. She put it on her head because it is that whole crazy, not wanting signals to get through. She wore an old bathrobe. We went out into the desert to this abandoned house with trash and furniture in the front yard. We photographed her there, and she felt it. By the end of her part of the photoshoot, she was like, «I’m not buying into this anymore. My family can say whatever they want. I love my ideas. I love pursuing these things that seem impossible. I love having this success.»
We went to Salem, Massachusetts, to do the second round of photos, and we were photographing the witch. With that niche, you need to be in your magic. She had these amazing photos. She had another woman who challenged her during the event. She stood there and said, «That is not about me. I’m going to be me.» I remember we were talking about how she was going to show up in the photos. I was pushing her. That is my job.
Finally, she looked at me and said, «I want to show up in my pretty dress and have fun.» We were like, «Yes.» Some of the women were showing up in their full-on queen goddess. She was like, «I want to have fun.» She took that and has applied that to everything in her life now, «If it is not fun, let’s not do it.» Everything in her business became about, «Is this still bringing me joy? If not, I’m letting it go.» It is amazing. Imagine if we could all do that in our life and business.
Every year, I pick a word and stick to it. Fun has been picked a few times, and it is a part of how I function. If I’m not enjoying it, I might sustain it for a minute or two, but it is not what I will scale. It is not what I want to do.
You are ready to take the next big, wild, crazy stuff.
They have done studies. The people who are the most successful, the healthiest, who live the longest and make the most money are happy people. They have tracked that. What if we all lived our businesses through, «How do I create more happiness in my business? How do I create more happiness for my clients? How do I create more happiness in my life?» Maybe that would change the world a little bit.
What is a book or podcast that we must either listen to or read?
The book I’m reading is called Braiding Sweetgrass by Robin Wall Kimmerer. She spoke Native American and was a botanist. It is this beautiful, thought-provoking work about how we walk on the planet and relate to Mother Nature. I will read a chapter, and then I will put it down and walk away for a couple of weeks because I can feel like my brain is going, «I need to let that one sink in a little bit.» She is a good writer. It is a beautiful book.
Where do these women, ready to engage with their divine feminine, engage with the concept of choices even if they might not fully believe them yet and are willing to have the courage to do the work to come out the other side? Where do they find you?
The first place is to start with jumping on my Facebook group. We have a public Facebook group. We do a lot of work in the Facebook group with a lot of engagement and sharing. It is at Feminine Business Magic. To make sure they participate, they can participate on all the days. Wednesday is my very favorite day because we brag. Bragging is the first step to breaking the patterns that taught us we weren’t important, we don’t have something to say, and not to share how great we are. Once they are there, they can download some rituals to help them create their success. They can find out about all the other great things we are doing in my community.
You can always go to JulieFoucht.com to also learn more about Julie. Julie, thank you so much for showing up. Thank you to the internet goddess who let us finish this interview. Any final comments or suggestions for our audience?

Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants
It is spring. We can see the buds beginning to come out on the flowers. We can see the new life starting to come through the Earth. The source wants us to know that we have been in a period of gathering our energy. We have been in a period of being underground. The newness and freshness we see in the world around us reflect the newness and freshness of who we are and who we are becoming to carry the next leg of our business. Be not afraid. We are supported and loved. You are supported and loved. You are ready to take the next big, wild and crazy stuff.
That was an intuitive improv, no card reading or anything. It is straight from the source through Julie. Thank you, Julie, so much for showing up, tapping in, and giving so much value to our audience.
Thank you for having me. This has been fun.
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I finished a great conversation with Julie, and she got me thinking about the importance of doing the work to grow your business. She talks about how she does marketing with her clients, who are women business owners trying to grow a six-figure business, and how important it is not only to tap into their divine strength goddess self but also to do what she calls the shadow work, where you tap into what you are afraid of, what holds you back, and what makes you play small. I want you to make sure you read this episode with Julie because you want to do the work to grow your business from a place of fun and joy. I hope you don’t miss it.
Important Links
- Julie Foucht
- Braiding Sweetgrass
- Feminine Business Magic – Facebook Group
- Coach Julz Facebook
- Feminine Biz Instagram
- Julie Twitter
- Pinterest Pin
- Coach Julz LinkedIn
About Julie Foucht
When Julie Foucht decided she needed to take her coaching business seriously, she hired a high-end coach and learned to ‘market like a man.’ She doubled, then tripled her income in less than a year, but felt drained, uninspired and restless.People management has become only tougher after the pandemic. As a manager, it’s your job to find the right balance for your team. Should your team work from home or in the office? Or why are your team meetings not getting the results you want? If you’re having those problems, then stay tuned to today’s episode. Join Dolores Hirschmann as she talks to Mamie Kanfer Stewart about being a people manager in the post-COVID world. Mamie is the host of The Modern Manager Podcast. She is also the founder of Meteor, a training firm focused on productive meetings. Listen to her story on how she became a maker, from podcasting to course creating. Learn how you can make your team more efficient so you can reach your goals together.
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Watch the episode here
Listen to the podcast here
People Management In A Post-COVID World With Mamie Kanfer Stewart
I am excited to bring you Mamie Kanfer Stewart, who is a host of The Modern Manager podcast and Founder of Meeteor, a training firm focused on productive meetings. She spends most of her time helping managers and entrepreneurs develop the habits, skills, and mindsets they need to effectively manage themselves and their teams.
Let me ask you a question. Have you ever been called to a meeting that you have no idea why you are showing up for the meeting or are you hosting meetings, and you are not seeing either the results nor the outcomes coming out of those meetings? Read Mamie’s interview because she is going to bring us her insights and knowledge around helping people make the most of their teams, how they support, interact, and organize the work with their teams to get the outcomes and goals that they want for the business. Tune in to this episode. You don’t want to miss it.
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Mamie, how long has it been since we last spoke? We were saying this. It feels like it was yesterday, but it was several years ago.
My show is coming up on 200 episodes, and you were still in the first hundred.
How is that show going?
I am loving being the host of The Modern Manager. I learn something every time I get to talk to people like yourself. It has been a wild ride and a lot of fun.
How did you get to this modern manager path? I always ask the same question. Tell me your clarity journey, which is an oxymoron because sometimes it is in clarity. There was a lot of confusion that brought me to where I am. I’m clear but not really, whether it was crystal clear or not so much, how did you arrive now?
I have one of those journeys that do not make any sense on paper. It was not clear at all. I started as an artist. I went to art school and had a degree in Ceramics and Art History, a BFA. I thought I wanted to be an artist. I discovered along the path that I love being a maker but art is not the thing that I want or need to make. I do love crafting but it was not about making art. It was out being a maker. Through a variety of luck, I’ve got to work inside my family business. I learned how organizations work, and I worked in a nonprofit.
I stumbled into this place of realizing that the other thing I love to do was translating, taking the idea as frameworks, concepts that are out in the world, and helping people make sense of them in their own work, in their lives so that other people can take advantage of these skills, ideas, and frameworks. They activate them in their work so they can be more effective. They can be a better manager, a colleague, a parent, whatever it is. Combining those two things is where my podcast came out.

People Management: Meteor and Modern Manager are designed to help managers be the best version of themselves. It can also help them create a work environment for their teams so everyone gets to be their best selves.
It is almost like people are your medium.
It is taking these ideas and helping people apply them in a way that is like molding people into a better version of themselves.
Let me pause here because you are saying something that is important, especially for younger generations that are still in that thinking mode of, “I like to make things. I’m going to be an artist. I like to do the math, so I’m going to be an accountant.” I love your exploration and discovery that being a maker, a creator or creative, call it an artist, they are all similar words of, “I create something out of nothing in some way.” It is like the essence of most successful people, not just artists.
There are many thoughts that are bubbling around in my head. We all have that creative spark in us. When we are kids, we dance, sing, draw, build sandcastles, makeup stories, and play makes belief. We all have that. It is continuing to hold that as we get older and hone in on the form of creativity, expression or making that most resonates for you. It is not that we all have to be painters or bakers to find that thing but we all should have something that helps us tap into that, and then we can bring that into whatever job we have or career path we take.
In 2022, if creativity is not embedded in your day-to-day, I do not know how we would have navigated COVID. Every accountant, doctor, artist or teacher had to go way deep inside and say, “How do I navigate this and be creative?” There are many amazing success stories of people who figured it out in a way that we had never done it before.
You are a maker, and this medium or this space that you are making is this capacity to help people, leaders or managers be more impactful, powerful, lead better or create better at the end of the day. As a Founder of Meeteor, let’s talk about that work. What happens there? Who do you have an impact on, and how do you do that?
First, I want to make a quick distinction because, for a while, I thought that I wanted to be an executive coach. That was the way to do this work. I still do executive coaching, and I enjoy it. I love getting to work one-on-one with people and seeing them transform. I also realized that being an executive coach was not being a maker in the way that fed my soul, and being a podcaster was the way to create being a course creator making workbooks.
It sounds silly but those were the things that I could sink my teeth into in a way that was more scalable, so I could help more people and feed into this desire to physically make something in a way that was more like on the artsy side. All of that is to say that I bring all those things together in the work that I do but the Meeteor and with the Modern Manager is designed to help managers, in particular, be their best version of themselves and create a work environment where their team gets to be their best selves and do their best work.
That sometimes comes in the form of training people, training around effective meetings since that is one of the most important jobs a manager has. It is to bring their team together, to collaborate effectively. We know, especially after several years of Zoom meetings, how horrible meetings can be, the terrible costs and they take on people.
Continue to hold onto creativity as you get older and hone in that form of expression.
Also, through to all other kinds of things like, how do people delegate? How do you give feedback and create a culture of inclusion? There are many different aspects of being a manager. I get to work with my clients on that wide variety of things, and hopefully, they are impacting their entire team and potentially their entire organization.
You have been doing this for a while, and 2020 took us for a loop. How did you navigate 2020? What was the impact on your business? Many of my guests, their businesses have been thriving since 2020. Was that your experience as well? What shifted or changed?
My business experience was surreal, and it did not change all that much. What changed was what we talked about. I was already meeting with all of my coaching clients virtually before that. I was already podcasting, which I do from home. There was not a lot of in-person that I was doing other than speaking at conferences occasionally and leading some in-person workshops.
The conversations that I was having with my clients drastically changed because suddenly, they were trying to figure out, “How do I lead a virtual team? How do I deal with my kids at home, who I’m trying to homeschool now over Zoom while also doing my work and supporting my colleague who is having their own internal challenges and struggles?” That was the biggest thing. What I had never experienced before, as a coach, is I was dealing with all those same things myself. It was a whole new world to try, support, coach, and advise my clients while also experiencing the same struggles that they were in the same moments.
I’m a coach as well. It is a whole other experience because they say, “In coaching, you do not want to be in the water with your clients.” You want to have that perspective, that bird-size view, to be able to guide or coach powerfully but when you hang up, and you are in the same waters, it is a tricky one. What is next? Now that we are in a new world, there is no other way to say it, you have a podcast for The Modern Manager, and we are in a modern world, what does life look like now as we go into the 2022 era?
People call it post-COVID. It is a new world. What is coming up? How are people evolving? Are people going back to work in the offices? Is that required? There are many conversations around D&I, Diversity, and Inclusion. All of that is tapping into the vaccine or no vaccine because now vaccine is part of an inclusion conversation coming back to the office. Are we effective or are we not? There is research around it. It is messy. Help us clarify what is going on there.
I’m not sure I have any brilliant answers but I will share what I’m seeing and what I have been talking about with my clients, which is that we are in a new world, which is our new reality. There are worth a while where we think about we will get back to normal. After a few months of COVID, we realized that there was not going to be a going back that this was going to be a new reality. There is no one right answer for any organization.
There are some teams who cannot wait to get back together in person. They are not facing nearly the same number of challenges around vaccine status, health worries or childcare. They are excited to be back together in person and ready to go. There are other organizations and other teams where people have moved. They picked up during the pandemic and relocated. They are like, “I’m not coming back.” People have discovered, “I love working from home. I do not want to have to go back into the office where there are many distractions. I do not want that 45-minute commute each way that I used to do. I enjoy getting that extra hour of sleep or anything else.”
Managers are now trying to figure out how to create a hybrid structure for their team, where sometimes they are together, sometimes they are not. Some people are fully remote, some people are always on-site and figuring out how do we do all those things that we used to do when we are now in this new construct where we are dealing with a hybrid. At the same time, navigate whatever it is that their company is telling them they have to do, which is not always the same thing that they want. That has been a big point of contention.

People Management: If you’re the owner of your company, you have the opportunity to include your team in your decisions. Not everything in your business has to rest on your shoulders.
If you have an organization that says, “We demand that you are vaccinated, and you are on-site four days a week.” You, as a manager, are like, “That is not going to work for my team. That is not what I want.” Managers end up in a tough position where they have to sometimes hold the line of their company, go to their HR and advocate for policy changes and work with their team to figure out how do we make the best of this situation so that we can continue to do the best work that we can do under these conditions.
It calls for a lot of personal leadership on managers and for them to tap into their voice and their capacity to listen, make decisions, and take a stand for their team.
If you are a small business owner and the one who gets to be making these decisions, you have an opportunity to include your team, the people who you work with, in those decisions, like this does not have to be, “It is all resting on my shoulders.” A lot of my small business on our clients often feel like everything in the business is always resting on them.
This is one of those opportunities where they do not have to have all the answers. They can come to their team and say, “What do we want our work world to look like going forward? Do we want to have flexible work? Do we want to have work from anywhere policies? Do we want to have FaceTime where we know we are going to get to see each other and build those relationships that only come deeply from being in person together? What else? How can we do this together so that you do not have to do it on your own as a manager and leader?”
Let’s talk about your big goal. You have been doing this work for a while, and I know you have a lot of things coming up but at the end of the day, if several years from now and you look back, what did you accomplish?
On a grand scale, it feels like my purpose or my mission in life, specifically when it comes to my work world, is to elevate the role of being a people manager to the same level, quality or degree at which being a people leader is. We talk so much. There are a billion books. There are all kinds of courses you can take on being a people leader, how to galvanize people around a vision, and all of those wonderful things, which we need that leadership out in the world, businesses, nonprofits, and politics.
We do not give enough attention to the idea of being a people manager, being in the trench in some ways day-to-day. Working with people who are not always like you, who have different personalities, backgrounds, and perspectives, bringing those diverse sets of people together and creating an environment where we thrive, that is critical to actual implementation, whatever it is we are trying to create in the world. Managers, no one cares about them. They do not get the training and the respect.
They have the chart done, the KPI organized, and the reporting done on time. I love that because there is a call for leadership at all levels, personal responsibility, and leadership, for sure. I agree that if that manager can spark their team can leave from a place of tapping into the vision of the organization or tapping into understanding that the diversity of their team is where the magic happens and enhance that. We are not going to have creative, powerful implementation. I love turning managers into leaders. What is cooking for the next several months?
I’ve got a lot of stuff going on. The podcast is running strong. I’m continuing to do that weekly. I restarted working on my second book. I had big plans to work on it during the pandemic, and like many things, plans got foiled. I’m finally getting back into writing my second book, doing more coaching, hopefully doing some more meeting training and some in-person training. I would love to get back into the swing of things, and otherwise, I’m humming along. After several years of the pandemic, I do not want to have a crazy year.
It’s time to elevate the role of being a people manager to the same degree of being a people leader.
I want to have a year of stability where I can enjoy my work. I can enjoy the clients I work with. I can get back into the swing of life without too much pressure. We are seeing it around the world with the great resignation and people jumping off the ship because work was so much over the past several years, life was so much, and people were ready for a break. I am fully on board with a little balance in our lives.
I am in the same boat. This is a big year for us. I’m turning 50 and 25 wedding anniversary in 2022. We are thinking of big plans and big trips, which I love. We went to Israel for a vacation. I heard in my back and I was like, “What if we get the backyard beautiful.” We plan a lot of dinners with friends in our backyard. I do not get on a plane. I go to the beach in summer and take time every Friday off. There is something about keeping it cool and not high pressure. I’m there with you.
Happy birthday and congratulations. Those are exciting milestones.
It is a big one because I’ve got married at 25 but that will mark the day where I would have lived half of my life in Argentina and half of my life here because we’ve got married and I moved here. It is like, “Where are you from?” By August, it is like, “I do not know.” I now have lived longer in the US. It feels strange because I will always be a foreigner here, and I’m always going to be a foreigner at home as well. Now I have an accent, even in Spanish. What is a book, podcast, Netflix series or something we must follow or watch?
I have to say my podcast. If you like podcasts and you are reading this one, check out The Modern Manager. One of the books that were most influential and helpful in my own personal development and growth was a classic David Allen’s Getting Things Done. There are many good things in the book but a particular concept that I like to hear is my mantra in my head every single day, which is, “Our minds are for having ideas, not holding ideas.”
I write everything down because otherwise, I will forget it. I used to think, “Only old people have to write things down.” If your brain is strong, you can remember everything. That book reminded me or taught me this lesson that we need to have clarity in our brains. Speaking of clarity of purpose, you have to have clarity in your mind if you are going to be effective in your daily practices or whatever it is and get your daily work done.
The more that I can get ideas out of my head or get my to-do list out of my head and onto paper, the more effective I can be in my work as a parent, as a friend, as a community member, etc. That book, if you have not read it, it is a big one but it has many wonderful concepts and practices that apply to anyone in any role. It is David Allen’s Getting Things Done.
I love what you shared because my next question is, I love to leave our readers with action because the show is all about the clarity journey but what is clarity without intentional action? Let’s give our readers the request to take action and to bring things from their head, by the paper, iPad, and there are many ways to bring your ideas down. You can not overcharge your brain with thoughts that you are trying to hold, and then there is more room for clarity.
I will give one more action because I can’t help but throw in an effective meeting practice here, especially when it relates to clarity. This is the number one thing that I teach and anyone who asks me anything about meetings. This is the number one practice you can do to make your meetings more effective, and it is about having clarity.
For most of us, when we think about, “Why am I having a meeting?” The answer is always a verb like to catch up on this, to check in on this, to discuss this, to review this, and those are great activities. They are not the objective of their meeting. They are not the outcome the meeting is driving towards. The question you want to ask yourself is, “What will this meeting achieve?” At the end of the meeting, when we have spent 25 minutes, 30 minutes or 1 hour, “What will we walk away with? What will the outcome be, and if you can clarify what the outcome is?”
It could be a list of questions that we need to go answer. A decision on how to move forward, a plan for our next steps of who is going to do what by when, it could even be like, “We are all on the same page. We have alignment on this complex situation.” Whatever that outcome is, if you know what you are trying to achieve in the meeting, you can then make sure you have got the right people there, agenda and activities of things you are going to discuss, the whole meeting can drive towards that outcome. You will often discover that if you can’t figure out what the meeting is going to achieve, you probably do not need to have the meeting. If it’s a discussion, it could have been done as an email. It did not need the meeting.
The number one action I would recommend is to look at your calendar, see what meetings you have coming up, and ask yourself, “What is this meeting going to achieve? At the end of the meeting, what are we going to have?” If you are not the meeting leader but you were invited to the meeting and you are looking at that on your calendar and going, “I do not know what that meeting is going to achieve.”
I encourage you to reach out to that leader who the organizer and says, “I saw this coming up on the calendar. I want to make sure I’m prepared to contribute. What do you hope the meeting will achieve or accomplish?” Let them figure out for themselves and respond back to you so that you know what they are driving towards.
This is all around the leadership on an intention that every single thing that you embark on a daily basis is geared towards the intentional outcome. Where can people find you?
You can find my podcast, The Modern Manager, pretty much anywhere there is a podcast. It is also the website, The Modern Manager. You can find out about my coaching at MamieKS.com. You can find about meetings at Meeteor.com and social media pretty much all the good places.
Any parting thoughts before we part way?
I loved this conversation. I’m glad that we’ve got to chat again, and I hope you will link to your episode where I’ve got to interview you on my show so that people can hear all of your wisdom in that space.
Thank you so much, Mamie, for showing up, for bringing your energy and your insights around turning managers into leaders.
It has been such a pleasure.
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I finished this amazing interview with Mamie, and here is what I want you to pay attention to as you read this episode. She gave two specific tips. One is around the effective meeting, which you cannot miss. It is simple, and it will change your life around hosting and attending meetings. The other tips she gave were all around how to get our minds to clear up. We can continue having creative ideas while moving forward. If you have been struggling with an overload head with so much stuff that you can’t make sense of it or you have been struggling with meetings that do not get the outcomes that you want, read this episode. You do not want to miss it.
Important Links
- The Modern Manager
- Meeteor
- Getting Things Done
- MamieKS.com
- Mamie Instagram
- Mamie LinkedIn
- Podcast Facebook Page
About Mamie Kanfer Stewart
Mamie Kanfer Stewart who is the host of The Modern Manager podcast, author of Momentum: Creating Effective, Engaging and Enjoyable Meetings and Founder of Meeteor, a training firm focused on productive meetings. Mamie spends most of her time helping managers and entrepreneurs develop the habits, skills and mindsets they need to effectively manage themselves and their teams.
At Masters in Clarity we have our own story. We know if we guide our clients to CLARITY, they will want to take ACTION. When they begin taking ACTION they will need IMPLEMENTATION to get things done. Once they IMPLEMENT they will gain MORE CLIENTS and once that happens they will need CLARITY around their next level of growth and so on.
Having CLARITY on what you need next gives you the ability to tweak your BUSINESS MODEL and your OFFERS to satisfy the anticipated needs and wants of your clients.
So what are the steps to understand and accommodate your clients’ growing needs? Here are 3 strategies:
ASK THEM & LISTEN: Let them tell you what they need. Ask direct questions about what they need to get to the next level..
EXPAND: Consider the option to expand your business model to accommodate more offerings (if this makes sense and is STILL aligned with your business vision).
DREAM BIGGER: Step beyond your COMFORT ZONE. Go for it. The support, clarity and confidence are just around the corner from the fear we feel today!
This week I challenge you to go ahead, ask away, and write your own story on how to solve your client’s needs.
I would love to hear what you come up with.





