I love skiing.
I’ve been skiing for most of my life.
But last week in Vail, I felt as if it was my first day on skis. It was miserable!
Does it feel that way in your business sometimes?
Are you struggling with finding the right tools to grow and market your business?
Do you have the very best in equipment and tools, (sometimes even getting the newest gadgets), but they still aren’t right for you and your business?
When your business plans go off track, we tend to go straight into self-doubt instead of recognizing that the real problem is the tools you are using just aren’t the right fit.
So, let’s break this down. 3 Steps to Start Choosing the Right Tools and Strategies for Your Business!
- COMPILE: Make a list of all the ways you naturally show up in the world. Business and personal.
- ASSESS: Look at all the tools and strategies you are currently using. Make notes next to the ones that are working and ones that are not showing results.
- ALIGN: Compare the tools and strategies you are using with the list of your natural comfort levels in business. Which best aligns with your business?
If you are struggling with the Assessment, check out this great Anatomy of a Ted Talk Blog about how to make faster decisions from Patrick McGinnis!
FEELING OVERWHELMED? Feeling as if the business strategies you started your business with no longer work for you? – Take the CLARITY FOR BUSINESS ASSESSMENT! It helps you clearly score how each part of your business is doing and how to prioritize your focus.
LIVE WORKSHOP, MARCH 5th & 6th, New Bedford, MA-> THERE ARE STILL A FEW SPOTS OPEN FOR OUR MARCH WORKSHOP WHERE YOU WILL WALK AWAY WITH YOUR SCALABLE BUSINESS MODEL. LEARN MORE
Go ahead – Dive in and let’s get your business in total alignment!
In Clarity,

Dolores Signature in green
Do you suffer from FOBO – the Fear of Better Options? Let Patrick McGinnis help you with that!
In this talk, Patrick McGinnis explains how it’s easy to become paralyzed by indecision. Investor and writer, Patrick McGinnis shares the dangers of «FOBO» — the fear of better options — and how to overcome it.
A while back, I introduced you to the FRAMEWORK we use with our clients to create their talks. It breaks down the presentation into different key elements that contribute to an overall great talk. This is NOT A FORMULA – it’s a simple framework– the box which holds the sand– so that you can create your unique, authentic talk!

This framework has helped people write TED-style talks, keynote speeches, 5-minute pitches as well as full day-long workshops. It can be adapted to the context of your presentation while guiding you to cover the most important elements for effectively connecting with your audience.
THE FRAMEWORK
Let’s take a look at how this talk by Patrick McGinnis fits in with the framework!
ENGAGE YOUR AUDIENCE
MINUTE 00:01
“You’re probably familiar with FOMO.”
INTRODUCE YOUR IDEA
MINUTE 01:16
“That’s short for «Fear Of Missing Out.» It’s that feeling you get when it seems everyone else is doing something better than what you’re doing now. But there’s another FO you need to know about, and it’s far more dangerous. It’s called FOBO, and it’s short for «Fear Of a Better Option.»
INTRODUCE YOURSELF
MINUTE 00:18
“We live in a world of overwhelming choice. Even decisions that used to be simple, like choosing a restaurant or making everyday purchases, are now fraught with overanalysis. Technology has only made the issue more pronounced. If you want to buy a pair of white shoelaces online, you have to sort through thousands of items and read through hundreds of reviews. That’s an astounding amount of information to process to just buy two pieces of string that cost less than your morning latte.”
PRESENT THE EVIDENCE/DATA
MINUTE 01:16
“Luckily, there is a way to overcome FOBO. Here’s a secret. With any decision you make, you first have to determine the stakes, as this will inform your decision-making strategy. When it comes down to it, you only really face three types of decisions in life: high stakes, low stakes and no stakes.”
MINUTE 01:31
“Let’s start with no-stakes decisions. These are the minor details of life, where there is almost never an incorrect answer, and in a few hours, you won’t even remember making the decision. A good example of this is choosing what to watch on TV. With thousands of shows, it’s easy to get overwhelmed, yet no matter what you pick, the consequences are basically nonexistent. So spending more than a few moments on FOBO is a massive waste of energy. You just need to move on.”
MINUTE 02:14
“That brings us to low-stakes decisions. These have consequences, but none are earth-shattering, and there are plenty of acceptable outcomes. Many routine things at work, like purchasing a printer, booking a hotel or choosing between possible venues for an off-site are classically low-stakes in nature. Some thinking is required, but these aren’t make-or-break deliberations, and you’ll probably forget about them in a few weeks. Here, you can also outsource decision-making, but you want some critical thinking involved, as there are some stakes. This time, you’ll outsource to a person.”
REMIND THE AUDIENCE OF YOUR IDEA
MINUTE 03:10
“Before we get to work, let’s establish a few basic principles to guide you through the process. First, think about what really matters to you, and set your criteria accordingly.”
REVEAL THE NEW REALITY
MINUTE 04:04
“If you follow this system, you will usually end up with a decision on your own. On the rare occasion that you get stuck, you will outsource the final decision to a small group of qualified people who you trust and who are equipped to provide you with guidance on this particular topic. Engage a group of five or less, ideally an odd number of people so that you have a built-in tiebreaker if you need it.”
INVITE YOUR AUDIENCE TO TAKE ACTION
MINUTE 04:24
“Now that you’ve made your choice, one last challenge remains. You have to commit. I can’t promise you that you’ll ever truly know if you’ve made the perfect decision, but I can tell you this: a significant percentage of people in the world will never have to worry about FOBO. Unlike the billions of people who have few options, if any, due to war, poverty or illness, you have plentiful opportunities to live decisively. You may not get everything you want, but the mere fact you get to decide is powerful.”
Check out more from our series «The Anatomy of a TED Talk» HERE!
If you are saying to yourself… easier said than done, this formula looks great, BUT not sure how it can work for you, then download the 7 STEPS TO WRITE YOUR TALK framework and let me walk you through it. DOWNLOAD NOW
LIVE WORKSHOP, MARCH 5th & 6th, New Bedford, MA-> THERE ARE STILL A FEW SPOTS OPEN FOR OUR MARCH WORKSHOP WHERE YOU WILL WALK AWAY WITH YOUR SCALABLE BUSINESS MODEL. LEARN MORE!
In Clarity,

Dolores Signature in green
I had the chance to be interviewed by Cass McCrory of the Real Women in Business Podcast and we talked about Living the Fullest Expression of Your Life! We talked about kids, family life, and work and what it’s like to sometimes pick up your life from pieces and start all over again.
The question that came up in our conversation was: Who do you need to be to live the fullest expression of your life?
Check out the interview!
Here’s a quick play by play by the minute:
MINUTE 5:36 – Powered by the question why is that all great IDEAS on’t see the light of day? Why don’t they follow through to the impact they are meant to be in the world?
8:00 – What is the full potential of your IDEA? What is the biggest, largest expression of your IDEA? And then paint the picture!
8:40 – Who do you need to be to lead the full expression of your IDEA and your life?
9:43 – When you realize your full potential, you are more willing to stand up for yourself and stretch in order to reach your goals.
11:15 – Feel like you have a big calling? Feel like you are running out of time to bring your IDEA to the world?
13:53 – I had a 50% chance of failing, but I also had a 50% chance of succeeding. But, I knew I had to start moving forward. That situation helped me develop a new identity and a new purpose that allowed me to expand my business and see new growth.
15:00 – Finding the fun in your work!
21:01 – Why marketing your IDEA is so important. If you don’t get the word out, your IDEA doesn’t reach people. Learning to cultivate your audience.
27:10 – Leaning into what is natural and organic by creating a strong trust funnel with your clients.
39:43 – Do you have a plan? When everything changes drastically, do you have a plan for what you are going to do next?
43:10 – Giving yourself permission to take a break and enjoy life to the fullest. You don’t have to do everything and be everything to everyone.
Key Talking Points from The Real Women In Business Podcast Interview:
1) Who do you need to be in order to fully expand your IDEA?
2) Stop feeling like an imposter and learn to move forward with strength and ability!
3) Reaching true CLARITY in your IDEA is vital to growing your influence and getting your message out into the world.
Check out other Podcasts I’ve been featured on HERE!
In Clarity,

Dolores Signature in green
We had the honor of interviewing Dr. Anne Arvizu, the CEO & Founder of RxER Communications, and the creator of Corecentryx® framework for executive and business coaching. She encourages us to define what is at the CORE of our life and what centers us.
In this conversation, Anne and I chatted about how you have to move and be adept at change when you are an executive and even more so as an entrepreneur. Corporate leaders are so often burned out due to the large amount of stress and competitiveness that exists in high-level companies. Always worrying about showing your worth to senior staff and even to your own team.
Right now, corporate America is like shifting sand. And knowing when the exhaustion has peaked and developing a strong exit strategy is vital. Especially for what Dr. Arvizu calls her COREPRENEUR.
What is a COREPRENEUR? A corepreneur is a Centered, Open, Resilient and Energized entra- or intrapreneur.
Answering the question – What is that thing that centers you? Knowing that you have a core set of beliefs to hold onto allows you to be strong from the inside out.
We are Body, Mind and Spirit individuals. We tend to think of all the reasons why we can’t accomplish our idea, our goals. Why? Because we let one of those pieces hold us back.
Learning that even though we want to wrap everything up and fit it into a box when you have the strength to let go, your idea and your purpose can grow exponentially.
Final Thoughts from Dr. Arvizu:
“If you think about HOW to do it, you’ll fail.
If you think about WHY you do it, you’ll succeed.”
For more information on Dr. Anne Arvizu, please check her out at:
Websites: https://annearvizu.com or https://rxercommunications.com/
Dr. Anne Arvizu’s suggested reading: The Alchemist by Paulo Coelho
Check out more episodes of Clarity TV HERE!
In Clarity,

Dolores Signature in green
PS: Are you ready to take action? Ready to be seen? Schedule a complimentary call with our CLARITY COACHES and let’s help you create an action plan for you to grow your business by being seen! SCHEDULE A CALL NOW
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