Have you tried online dating?
I got married in 1997, so I have not, but many of my friends have tried it with great success.
So I asked them what are the rules of online dating are and they answered:
- Don’t share too much too soon
- Don’t meet in person until you feel you can trust the other person
- Remember to do some research about the other person, watch their behavior online
- If at all possible, find people in common and ask for a reference
- Be clear on what you are looking for
So you might be wondering if I’m about to start online dating.
I’m not.
I’m keeping my man, at least for now (don’t tell him I typed this, he does not read my articles…).
But as our world has turned 100% virtual, every time we make a purchase we are buying something online, it got me thinking how I could use online dating rules to the way we offer our products and services online.
So here’s my interpretation of ONLINE DATING or ONLINE MARKETING:
- Don’t share too much too soon. Share only what your market is looking for. Your prospective client at FIRST only wants to know if you can solve their problem. So be clear on how you do that.
- Don’t meet in person until you feel you can trust the other person. Don’t ask for what your lead is not ready to give you at first. Don’t ask for the sale right away, make sure you get to know each other.
- Remember to do some research about the other person, watch their behavior online. Your prospective customer is watching. Be consistent, even in your private profiles. If you engage in social media you are a public person, so remember that. People like to work with people they trust. So whatever you post, make sure it’s supporting your positioning and your brand. That is also true for who you follow and what you comment online.
- If at all possible, find people in common and ask for a reference. Your prospective client wants desperately to trust you, so find ways for them to learn about you from a third party. Use testimonials, case studies, and third-party endorsements.
- Be clear on what you are looking for. Your prospective client knows what they want and they want to hear that you can offer them exactly that. So don’t be vague. State clearly what problem you solve and how you solve it.
I believe that people want to work with people they like and people they trust.
So embrace online dating or online marketing, just follow the rules.
Have a great weekend,
Dolores Signature in green
I’m sitting by the beach today. I had an opportunity to work at a friend’s beach cottage and I took it!
I’ve been asking myself lately what does it mean to be all in?
What does committing to my message and my work look like, really?
Is there room for second-guessing? For playing small? For allowing distractions and shiny objects to derail me?
It was not until 3-4 years into my business that I finally realized that if I was ALL IN I needed to truly treat my work as a business, not as a hobby, and create a safe and productive space for it.
That is what changed it for me.
I began mapping my months, getting clear on my quarterly, monthly, and weekly goals. Things got real for the first time. This was not so much about how much money I was making, but what kind of energy was I going to give my business.
Is my business going to be an afterthought or be the focus of my attention?
So as I sit here by the beach, yes I’m working, and yes this is a safe and productive space to work. It’s on my heart to share with you three strategies for you to get ALL IN:
- Get CLEAR on your goals: You can’t grow what you don’t dream of. You can’t take action on what you have not planned to do.
- Set Boundaries: Commit to your business and let the world know you are serious. That means creating boundaries around clearing your schedule for your work on a daily or weekly basis. It means setting aside finances to invest in your company. It means telling yourself and the world that your work matters.
- Stand on your Soapbox: Committing to your work also means letting the world know you exist. Whether it is by talking about your work with everyone you meet or getting your message on stages. It doesn’t matter how your message spreads, what matters is that it does.
At Masters in Clarity, we believe in YOU, making a difference in the world.
Just like our client Hazel:
So if you want to go all-in and want us to help you, let’s hop on a call and connect.
Have a great weekend,
Dolores Signature in green
Do you trust me?
Your answer is probably…
Maybe?
I’m not sure?
I don’t know enough about you yet.
Or simply NO, I don’t trust you. Why would I? I don’t know you.
I believe that in life and in business TRUST is at the core of any human interaction and is the KEY INGREDIENT to building a relationship.
That is why, as a business owner, I see my job as a relationship builder.
It’s the reason why I practice and teach TRUST FUNNELS.
The key ingredient to building relationships is to plant and grow TRUST. So let me break down for you how the Trust Funnel is a process to plant and grow TRUST with your audience:
TRUST FUNNELS is based on understanding that TRUST-BASED interaction happens when your brand connects with your market.
So let’s break it down:
- PHASE 1 — ATTRACT: This is all about being omnipresent with a cohesive and consistent message. How do you sprinkle your “magic”, your “message” so that people find you?
- PHASE 2 — NURTURE: OK, so you just got your first “sale”. You have people who have subscribed to your list, downloaded a free resource, joined your online group or liked your page or profile. They just “converted” and PAID. Not with money (dollars, euros, pesos), but with another currency. The currency of TRUST. They know enough about you to trust what you are offering and want more. How do you deepen that conversation?
- PHASE 3 — CLOSE: During this phase, the currency changes or we could say that we add a new level to the currency. Now the market is not just paying with TRUST but they are purchasing with real money. They are “purchasing” something from you. How do you design that first offer so that it is consistent with the level of trust you’ve built?
- PHASE 4 — RETAIN: You’ve earned your client’s trust and they are investing in your company. They trust YOU with their NEEDS. How do you ensure that you become their GO-TO resource for solving their needs (future and present)?
On either side of ANY TRANSACTION in business, there is a human being. How do you “see” that human being and build a trust-based relationship with them?
I would love to know your thoughts. Join our conversation on LinkedIn.
Dolores Signature in green
I have spent the last two weeks talking with hundreds of business owners about what they are experiencing right now!
After being a guest speaker this week I took stock of what business owners are saying and asking. (There were over 500 people in this webinar searching for answers – can you relate?)
“My customers are not booking – What other services should I offer?”
“What type of paid programs would work for clients?”
“How do you create an online program?”
“What online platform do you use to get leads?”
“What content can you send out via email without asking for a sale?”
“I’m feeling disconnected from potential clients.”
“What platform would you use for meditation classes for businesses?”
Many business owners are scared. Many have seen their revenue dropped over 90% in just one week. Maybe you, (NAME) are experiencing this.
My question to you is, WHAT PROBLEM CAN YOU SOLVE?
Business owners are in the industry of SOLVING PROBLEMS and I can’t think of a time in our lives, worldwide, that we’ve had MORE PROBLEMS THAN right now.
So while Dyson, Ford and Rolls Royce are building ventilators, Louis Vuitton and Christian Dior are making hand sanitizers, what can you build / do?
It’s time to help SOLVE THE PROBLEMS AT HAND.
Choose one and run with it.
We have:
- Health care problems
- Kids learning from home problems
- Elderly people that live alone aren’t able to feed themselves problems
- Families stuck indoors needing exercise problems
- People feeling alone problems
- People without jobs not knowing what to do right now problems
- Businesses needing to pivot problems
Shall I continue? Make a list of ALL the problems you can think of and next to it write IDEAS on ways you can solve them. Circle the top 3 IDEAS that YOU CAN ACTUALLY do something about and make a plan. Money will follow the problems you can solve.
I’m preparing a PIVOT Challenge where I will guide you through a process to PIVOT TOGETHER and start solving problems. We will be airing in the next few days so stay tuned. In the meantime make sure you:
Here is one way my son’s school is solving their choir practice problem:
Bishop Stang Virtual Chorus: Happy Together from Bishop Stang High School on Vimeo.
Let me know WHAT PROBLEM YOU CHOSE TO SOLVE: dh@mastersinclarity.com/newsite
Stay Healthy!
Dolores Signature in green