What is Your Minimum Viable Marketing Plan MVMP

What is Your Minimum Viable Marketing Plan (MVMP)?

Do you have a minimum viable marketing plan? Are you a best-kept secret? Do you need more clients? Do you get raving reviews from clients and they send you referrals? So, why is it that you are still dancing in a cashflow storm?  Fast & Famine… lots of business this month, but none the next?
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Are you hiding behind your words

Are you hiding behind your words?

Are you hiding behind your words? Do you struggle to get your point across? Do you lose your audience in long explanations? Have you ever stepped off a stage and no one came up to you to learn more? You don’t have to continue hiding behind your words! Speaking isn’t easy, but there are some
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3 STEPS to stop the crazy talk in your head

3 STEPS to Stop the Crazy Talk in your Head

When faced with big decisions, do you ever hear crazy talk in your head? Have you ever said to yourself: “I can’t.” “What if I’m wrong?” “Maybe someone asked that question already?” How many times do we stop ourselves from raising our hand, speaking up in the meeting, not making the phone call, standing in
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How I became a VOLVO superstar

How I became a VOLVO superstar

What if you could become the supermodel for a brand you love? What would it mean to be the STAR, the center of attention? In a recent event I attended in NYC, VOLVO understood the key to GREAT MARKETING. The SUPERSTAR is NOT THE PRODUCT! The SUPERSTAR is the client. Yes, I became a Volvo
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How do you know what your customer wants

How do you know what your customer wants?

You might not know, but in 1996, when I graduated from Business School from Universidad de San Andrés, in Buenos Aires Argentina we were required to write a graduating paper, graduating thesis. The title of my thesis (in spanish) was: “Marketing on the Internet, Relationship Marketing” Yes, this was before Amazon, before Social media… actually
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Does your work stop when you take time off

Does your work stop when you take time off?

I’m taking time off…. This week I turn 45, my husband and I celebrate 20 years together and my daughter turns 16! So I’m turning off my screens (computer, phone, etc) and turning on conversation, sailing, swimming and just spending time with friends and family! If you want my itinerary this week, here it is:
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Are you confusing you Audience

Are you confusing your audience?

Some time ago I was asked to be a judge for a StartUp Weekend event. A Startup Weekend is a fast-paced, (two and a half days) where teams come together and spend 54 hours mapping out a business idea– well enough to present it to a panel of judges by the end of day Sunday.
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