3 STEPS to stop the crazy talk in your head

3 STEPS to Stop the Crazy Talk in your Head

When faced with big decisions, do you ever hear crazy talk in your head? Have you ever said to yourself: “I can’t.” “What if I’m wrong?” “Maybe someone asked that question already?” How many times do we stop ourselves from raising our hand, speaking up in the meeting, not making the phone call, standing in
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How I became a VOLVO superstar

How I became a VOLVO superstar

What if you could become the supermodel for a brand you love? What would it mean to be the STAR, the center of attention? In a recent event I attended in NYC, VOLVO understood the key to GREAT MARKETING. The SUPERSTAR is NOT THE PRODUCT! The SUPERSTAR is the client. Yes, I became a Volvo
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What The Fortresses of Old San Juan, Puerto Rico Made Me Realize

What The Fortresses of Old San Juan, Puerto Rico Made Me Realize…

Many times we are not even aware that we are living in a fortress… actually, we masquerade our fear so well that it looks like a castle. Our conversations are full of compliments, niceties, side conversation, even chit chat… we think we are being polite, but what we are actually doing is avoiding an honest,
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How do you know what your customer wants

How do you know what your customer wants?

You might not know, but in 1996, when I graduated from Business School from Universidad de San Andrés, in Buenos Aires Argentina we were required to write a graduating paper, graduating thesis. The title of my thesis (in spanish) was: “Marketing on the Internet, Relationship Marketing” Yes, this was before Amazon, before Social media… actually
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How do you make people feel?

How do you make people feel?

Let’s explore how YOU make people feel. DARE TO ASK: Reach out to clients, colleagues, friends and family. (Maybe have a survey at one of your speaking engagements.) Ask people who have EXPERIENCED YOU the following questions: What ONE word would you choose to describe me? How would you describe our interactions/conversations? Our work together?
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