How do you know what your customer wants

How do you know what your customer wants?

You might not know, but in 1996, when I graduated from Business School from Universidad de San Andrés, in Buenos Aires Argentina we were required to write a graduating paper, graduating thesis. The title of my thesis (in spanish) was: “Marketing on the Internet, Relationship Marketing” Yes, this was before Amazon, before Social media… actually
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How do you make people feel?

How do you make people feel?

Let’s explore how YOU make people feel. DARE TO ASK: Reach out to clients, colleagues, friends and family. (Maybe have a survey at one of your speaking engagements.) Ask people who have EXPERIENCED YOU the following questions: What ONE word would you choose to describe me? How would you describe our interactions/conversations? Our work together?
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