Yes, I see this all the time. I get clients to come to me because they have almost given up trying. They have a calling, they have a desire to do meaningful work, but they can’t figure out how to STAND OUT. How to be seen, engage with their potential clients and ultimately grow their business.
So, if this feels like you, then here’s what you can do about it:
- HONOR YOURSELF: Allow yourself to be you. Yes! Even if there are 100 people talking about the same topic, selling the same product, pitching the same idea, people will respond to you because they resonate with who you are. I see this all the time, coaches that guide clients to adopting a different persona, becoming extroverts if they are not, staging their stage presence, I say… embrace who you are AND BE MORE OF YOU. Authenticity pays off!
- FOCUS: Avoid the temptation to solving everyone’s problem. Be really clear on what problem you want to solve and for whom. The broader your solution, the lower the resonance and the engagement. Ask yourself, who do you want to be a hero to? Who do you really want to stand up for? And focus on those people, put a face to them, how do they feel, what do they struggle with? Talk to them.
- BECOME WHOLE: When I originally graduated from coaching school, I was told that from then on, I was a coach. Whatever experience I had previously no longer mattered, that if I was to become a coach I needed to forget my past experience or skills, I was to be a blank canvas for my clients. Well, that sounds great, but how do I define my niche and stand out from other coaches if I can’t bring all of who I am? It was not until I allowed myself to say, “I’m a coach, and an entrepreneur and have 20 years experience in marketing and communications, and I’m a TEDx organizer and I’m a Mum of 4 and I’m an Argentinean living in the US and so on and so forth…” You see my point, it’s in the uniqueness of who you are the relies your uniqueness. Share that with the world and connect!
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