Eve Pearlman demonstrates how to move an audience in UNDER 10 minutes!
A while back, I introduced you to the FRAMEWORK that I created, which my clients use to create their Talks. It breaks down the presentation into different key elements that contribute to an overall great talk. This is NOT A FORMULA – nor a cookie cutter, step-by-step process. It’s a simple framework– the box which holds the sand– so you can create your unique, authentic talk!
Let’s take a look at how Eve’s magical 10 minutes fit in with the framework!
ENGAGE YOUR AUDIENCE
MINUTE 00:01 “So in the run-up to the 2016 election, I was, like most of us, watching the rise in discord and vitriol and nastiness in our public spaces. It was this crazy uptick in polarization. It was both disheartening and distressing. And so I started thinking, with a fellow journalist, Jeremy Hay, about how we might practice our craft differently. How we might go to the heart of divides, to places of conflict, like journalists always have, but then, once there, do something really different. We knew we wanted to take the core tools of our craft — careful vetting of information, diligent research, curiosity, a commitment to serving the public good — to serving our democracy — and do something new.”
INTRODUCE YOUR IDEA
MINUTE 00:13 “We knew we wanted to take the core tools of our craft — careful vetting of information, diligent research, curiosity, a commitment to serving the public good — to serving our democracy — and do something new. And so we mapped out this process, what we call dialogue journalism, for going to the heart of social and political divides, and then, once there, building journalism-supported conversations between people on opposite sides of polarizing issues.”
INTRODUCE YOURSELF
MINUTE 00:13 “And so I started thinking, with a fellow journalist, Jeremy Hay, about how we might practice our craft differently. How we might go to the heart of divides, to places of conflict, like journalists always have, but then, once there, do something really different. We knew we wanted to take the core tools of our craft — careful vetting of information, diligent research, curiosity, a commitment to serving the public good — to serving our democracy — and do something new.”
PRESENT THE EVIDENCE/DATA
MINUTE 3:52 “And what we found, remarkably, is that real dialogue is in fact possible. And that when given a chance and structure around doing so, many, not all, but many of our fellow citizens are eager to engage with the other.”
MINUTE 04:24 “Too often journalists have sharpened divides in the name of drama or readership or in service to our own views. And too often we’ve gone to each side quoting a partisan voice on one side and a partisan voice on the other with a telling anecdotal lead and a pithy final quote, all of which readers are keen to mine for bias. But our dialogue-based process has a slower pace and a different center. And our work is guided by the principle that dialogue across difference is essential to a functioning democracy and that journalism and journalists have a multifaceted role to play in supporting that.”
MINUTE 5:03 “So how do we work? At every stage, we’re as transparent as possible about our methods and our motives. At every stage, we take time to answer people’s questions — explain why we’re doing what we’re doing. We tell people that it’s not a trap: no one’s there to tell you – you’re stupid, no one’s there to tell you your experience doesn’t matter. And we always ask for a really different sort of behavior, a repatterning away from the reflexive name-calling, so entrenched in our discourse that most of us, on all sides, don’t even notice it anymore.”
REMIND THE AUDIENCE OF YOUR IDEA
MINUTE 6:31 “And we do it knowing democracy depends on our ability to address our shared problems together. And we do this work by putting community at the heart of our journalistic process, by putting our egos to the side to listen first, to listen deeply, to listen around and through our own biases, our own habits of thought, and to support others in doing the same.”
MINUTE 7:40 “People tell us again and again that they’re grateful for the opportunity to be a part of this work, grateful to know that people on the other side aren’t crazy, grateful that they’ve had a chance to connect with people they wouldn’t have otherwise talked to.”
REVEAL THE NEW REALITY
MINUTE 6:31 “So what we’ve learned is that our state of discord is bad for everyone. It is a deeply unhappy state of being. And people tell us this again and again. They say they appreciate the chance to engage respectfully, with curiosity and with openness, and that they’re glad and relieved for a chance to put down their arms.”
INVITE YOUR AUDIENCE TO TAKE ACTION
MINUTE 08:16 “A lot of what we’ve seen and learned, despite the fact that we call ourselves Spaceship Media, is not at all rocket science. If you call people names, if you label them, if you insult them, they are not inclined to listen to you. Snark doesn’t help, shame doesn’t help, condescension doesn’t help. Genuine communication takes practice and effort and restraint and self-awareness. There isn’t an algorithm to solve where we are. Because real human connection is in fact real human connection. So lead with curiosity, emphasize discussion not debate, get out of your silo, because real connection across difference … this is a salve that our democracy sorely needs.”
If you are saying to yourself… easier said than done, this formula looks great, BUT not sure how it can work for you then, schedule a CLARITY CALL and let us help you write your SIGNATURE TALK.
In Clarity,
Hands sweating, dreading the moment I stand up and introduce myself to a networking group.
It is my turn.
Have you ever experienced that? I have — way too many times to keep count.
Each time, I would rehearse my lines and repeat my “what you do” statement only to second guess myself the moment had to speak.
I avoided a networking event or any kind of situation where I would be forced to stand and speak up about my work. Each time, I deprived my business of the much-needed interaction and connection with potential clients, or connectors; the people that are always referring you to potential clients.
So how did I change that mindset? It was 2016 when I stopped everything I was doing and asked myself ONE KEY QUESTION!
From answering that question, came the birth of one of my most successful programs, LAND YOUR STAGE PROGRAM! And so it began…
Once I started getting traction, I knew I’d cracked the code.
So what would that look like for you? How do you come up with the answer to the question, “What do you do?” Here are three steps to clarify your business and BEGIN TO PLAY BIG:
- UNDERSTAND THE OUTCOME YOU PROVIDE & COMMUNICATE IT: We humans are walking around with little antennas on our head looking for a solution to our problems. These days, I read every post or article I can find about training a puppy… well, I’m the proud mum of a baby chocolate labrador. If the article is titled “train your puppy” or “get your puppy to stop chewing,” I will read it. My antennas are looking to solve that problem.
- DECIDE WHO YOU WANT TO WORK WITH & STATE IT: I know, I know… your programs or services could benefit so many different people… but the more you talk to everyone the more you talk to NO ONE. So commit to one market, one group of people. Define them. Who are these people? What do they dream of? Where do they hang out? What do they spend their money on? What books do they read? Magazines? Impulse? What keeps them up at night? Challenges they face? What are they tolerating? What kind of conversations are they attracted to?
- STATE WHY YOU ARE DIFFERENT AND SAY IT: There is something unique about you and the work you do, EVEN If you are in an industry with thousands, if not millions of people doing the same work, there is a way that YOU do it that it’s different. Understand what that is and share THAT. It can be something you have experience with. For me, it is being a TEDx Organizer, or it can be that you speak multiple languages, or had to overcome a special challenge. Whatever it is, share it!
We can not grow our business if nobody knows about it and if people can’t easily refer their network with a clear, solution-based statement.
So go ahead, try it out, test the waters with a clear statement and trust me, the sweaty hands and feeling of dread will go away over time.
If you are saying to yourself… easier said than done, then go ahead, schedule a CLARITY CALL and let us help you figure out what it is that you actually do ;-).
I love when I finish a presentation and then I get to hang out with the audience in the room.
Yesterday was one of those days. I finished my talk and within minutes, I was surrounded by participants wanting to share their insights, their thoughts and express their appreciation for my work.
That makes me happy.
Don’t get me wrong I love sending newsletters, writing blogs, being on social media, but nothing beats the feeling of being in the room with my ideal client and listening, first hand, about the challenges they have and teaching them about my work.
So let me ask you. Where do YOU hang out with your potential clients? Where do you get to see them, connect eye to eye and listen first-hand what they are struggling with? Here are 3 ways that you can get out of your office and network with your market:
- SMALL EVENTS: Reach out to local organizations, Chambers of Commerce, associations, and even social groups and ask to present to them (at no cost).
- NETWORKING DINNERS: Join a few organizations where YOUR IDEAL clients gather. For this, you must be able to answer the question, who do you want to be a hero to? Make sure these are small, VERY intimate dinners where you can truly connect with other participants.
- SPONSOR A SMALL EVENT: Yes, you are not too small to become a sponsor! Look for complementary companies that are doing cool events and offer to sponsor them. Are you a business coach? Offer to sponsor an event for the local women-owned business association. Are you a health and wellness coach? Look to be a sponsor in the next PTO or charity in your community.
Visibility is the NUMBER one job as an entrepreneur. Nobody can buy your products and services if they can’t find them!
So where do WE gather? Yes, we gather in live events, you can find more about our in-person workshops here.
We also gather on FACEBOOK in a free group where we foster conversation and engagement. You can join here.
In Robert Waldinger’s talk, “What Makes a Good Life: Lessons from the Longest Study on Happiness,» he shows us how even a short talk can be effective.
A while back, I introduced you to the FRAMEWORK that I created, which my clients use to create their Talks. It breaks down the presentation into different key elements that contribute to an overall great talk. This is NOT A FORMULA – nor a cookie cutter, step-by-step process. It’s a simple framework– the box which holds the sand– so you can create your unique, authentic talk!
INTRODUCE YOUR IDEA
In order to introduce the idea, he starts with the context from which the idea comes from. He begins to tell us about a study that has followed men from the Boston area for 75 years, the longest study of its kind.
Minute 5:51 “The clearest message that we get from this 75-year study is this: Good relationships keep us happier and healthier. Period.”
INTRODUCE YOURSELF
Waldinger keeps information about himself sparse, as he is focused on revealing the overarching themes of the study’s findings, but he is able to sneak in his qualification at the beginning of his talk.
MINUTE 02:25 “About 60 of our original 724 men are still alive, still participating in the study, most of them in their 90s. And we are now beginning to study the more than 2,000 children of these men. And I’m the fourth director of the study.”
PRESENT THE EVIDENCE/DATA
MINUTE 06:23 “We’ve learned three big lessons about relationships. The first is that social connections are really good for us and that loneliness kills. It turns out that people who are more socially connected to family, to friends, to community, are happier, they’re physically healthier, and they live longer than people who are less well connected. And the experience of loneliness turns out to be toxic. People who are more isolated than they want to be from others find that they are less happy, their health declines earlier in midlife, their brain functioning declines sooner and they live shorter lives than people who are not lonely. And the sad fact is that at any given time, more than one in five Americans will report that they’re lonely. “
MINUTE 07:19 “And we know that you can be lonely in a crowd and you can be lonely in a marriage, so the second big lesson that we learned is that it’s not just the number of friends you have, and it’s not whether or not you’re in a committed relationship, but it’s the quality of your close relationships that matter. It turns out that living in the midst of conflict is really bad for our health. High-conflict marriages, for example, without much affection, turn out to be very bad for our health, perhaps worse than getting divorced. And living in the midst of good, warm relationships is protective.”
MINUTE 09:04 “And the third big lesson that we learned about relationships and our health is that good relationships don’t just protect our bodies, they protect our brains. It turns out that being in a securely attached relationship to another person in your 80s is protective, that the people who are in relationships where they really feel they can count on the other person in times of need, those people’s memories stay sharper longer. And the people in relationships where they feel they really can’t count on the other one, those are the people who experience earlier memory decline. And those good relationships, they don’t have to be smooth all the time. Some of our octogenarian couples could bicker with each other day in and day out, but as long as they felt that they could really count on the other when the going got tough, those arguments didn’t take a toll on their memories.”
REMIND THE AUDIENCE OF YOUR IDEA
Some speakers choose a lengthier ways to remind their audience of their idea, but I love how he goes directly to the point after presenting the data findings.
MINUTE 10:01 “So this message, that good, close relationships are good for our health and well-being, this is wisdom that’s as old as the hills.”
REVEAL THE NEW REALITY
This simple summation is actually pretty moving. It is a short sentence but packs quite the punch.
MINUTE 12:34 “The good life is built with good relationships.”
INVITE YOUR AUDIENCE TO TAKE ACTION
At the end of his talk, Waldinger gives a simple summation and encourages his audience to take specific actions, including examples, on how to live a longer, happier life.
MINUTE 11:21“So what about you? Let’s say you’re 25, or you’re 40, or you’re 60. What might leaning into relationships even look like?”
MINUTE 11:31“Well, the possibilities are practically endless. It might be something as simple as replacing screen time with people time or livening up a stale relationship by doing something new together, long walks or date nights, or reaching out to that family member who you haven’t spoken to in years, because those all-too-common family feuds take a terrible toll on the people who hold the grudges.”
Healthy strong relationships are at the core of happiness, according to Robert Waldginer and the premise is simple. Intentionally seek to connect and engage with the people in your life from an honest, compassionate and empathic place. And don’t ever forget the first and foremost relationship YOU must have is with yourself first!
In Clarity,
Dolores Signature in green
PS: I hold workshops 3 times a year. These are intimate, get work done events where we come together to move forward with our message and our business. Interested in coming? CHECK OUT DATES