Do you, like me, have the belief that if you are having too much fun you can not call it work?
I held that belief for a long time, and to some extent, it stopped me from growing, from expanding and from showing up truly for who I was. So if you have yet to align your work with the fun side of you OR you have accomplished that BUT you are judging yourself for it, here are three tips to embrace work that feels like play:
- WATCH YOUR THOUGHTS: Carefully watch for the conversation in your head. Are you judging yourself? Are you giving yourself a hard time? Are you hearing a lot of “shoulds”? (That’s typically the easiest way to identify that judging, nagging voice in our heads). If you are, write them down, and then ask yourself; “How true is that statement?”
- BREAK THE RULES: Who said we should work this way or that way? Who said that if we are not sweating it we are not working? Dare to create the work and lifestyle you want. Follow your OWN rules.
- DESIGN YOUR SUCCESSFUL PERSONA: What if who you are, right now, as you read this article, is exactly who you need to be to reach your goals? What if you stop trying to be someone else and embrace your unique identity, your empowered self, your best version? That’s all your business and your clients need. Trust me!
I believe that each one of us brings a UNIQUE perspective to our work, and sharing this with the world actually gives people permission to do work their own way!
I am now sharing with people tips and strategies about STANDING OUT, CLARIFYING YOUR MESSAGE, SCALING YOUR BUSINESS and more. We meet in a private FREE facebook group so if you want to join the conversation, request to join now.
So, as an entrepreneur or a professional for that matter, how do you navigate uneven ground?
Every single day, we are making decisions with only half of the information. Like a car driving through the night, we can only see as far as the headlights will show and the rest we are trusting maps (GPS), our past experience, someone’s direction and our intuition.
While uneven ground is at the core of living a successful fulfilling life and it’s the status quo of an entrepreneur, here are 3 strategies to keep a steady footing:
Did you catch my mistake at the :52’ mark in the video? 😉
- VISION: This is an obvious one, but ask an entrepreneur how clear they are in where they are going and 6 out 10 will respond that they are not clear. Without a CLEAR destination, it is almost impossible to drive your business to success. That is why, in CLARITY CIRCLES, we prioritize the big vision first and then we map out the road that will take us there. Want to clarify your vision? Schedule a free consultation.
- SUPPORT: Surround yourself with people that inspire you, empower you and hold your vision. Trust me, there are many times when you will want to give up. Let them remind you of where you are going and what you are working towards.
- EMBRACE THE CHALLENGE: Every time we are challenged by a situation we have two choice: resist it or embrace it. When my husband lost his job two years ago, I went into panic for about a minute and then I asked myself, how will freaking out help me? All of a sudden, I became the only provider for our family of 6 and I went from full time mum and part time entrepreneur to part time mum and full time entrepreneur in 30 days, needing to meet our financial needs. I can’t say it was easy, but I CAN say that embracing the challenge and pushing through the fear, self doubt and uncertainty has made me stronger, more confident, more resilient and an even better coach for my clients.
I believe the entrepreneurship journey is one of the most efficient paths to personal development. Our RESULTS are a consequence of our ACTIONS, which are informed by our BELIEF system, which has been created since birth and defines our IDENTITY. If you are not getting the results you want, ask yourself, who am I being to get these results? Who do I NEED TO BE to get the results I want?
I am gearing up to release a BRAND NEW PRODUCT in September, the CLARITY BOOTCAMP, where we will spend time together CLARIFYING the foundation of your business so that you can achieve your results. If you want to be notified about this new product, get yourself in the waiting list asap!
Wishing you a great weekend,
I’m not recording a video right now… because I’m sitting under a hair dryer at the salon. Yes, I take my work wherever I go and where better to do some creative writing than while my head is getting pampered 😉
But that’s not the point of this email.
This week, as I ease my way back into work, I am reminded that business is like a game of dominoes… one simple element can unlock your WHOLE business.
So what is that ONE element?
CLARITY OF YOUR CORE IDEA
Years ago, I signed up for a very expensive business coaching program, I thought it was the answer to all my prayers. That by investing all that money I would immediately realize all my business goals.
Well, it did not happen that way exactly…
I spent the whole year learning everything I need to know to grow a successful business, the problem was, I DID NOT KNOW WHAT MY BUSINESS WAS ABOUT.
What was my unique positioning, what was it that I was offering that was UNIQUE, DIFFERENT, MARKETABLE? The program was great except for that part, it did not help me clarify what it was that I was bringing to the market. My business was locked behind a wall of confusion!
It took me a while but once I understood my CORE IDEA and CORE NICHE, everything fell into place like a set of dominoes… one right after the other.
My CORE IDEA unlocked my PROPRIETARY SYSTEM which helped me define my BUSINESS MODEL, MY PRODUCT & SERVICE OFFERING and MY MARKETING STRATEGY (TRUST FUNNEL)all while defining MY MARKET, MY ACTION PLAN, MY VISION and keeping tabs on my MINDSET!
So, if you are stuck behind the same wall I was years ago; then here are three clarifying steps you can take to move forward:
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- STEP 1: WHAT ARE YOU KNOWN FOR? Whether you have launched your service based business or not, what are you known for? What are you really good at solving?
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- STEP 2: WHAT DOES THE MARKET NEED? Now, what are the services (problems/pain points) that you know the world needs and are willing to pay for?
- STEP 3 MVP:What is the Minimum Viable Product you can put together that excites you, that you know your clients will get results and that the market needs. For me, it’s helping entrepreneurs, like you, land a TEDx stage (by the way, we just opened 2 more VIP spots for this program if a TEDx is your goal in 2018, just email me for more info)
So, it is that EASY. Growing your business begins by conquering your CORE IDEA and sticking with it. Everything else will come from that.
Now, if you are already rocking your business and are looking to reach a larger audience here’s an invitation. My upcoming LIVE workshop, October 2018, will guide you through everything you need to do to get out there speaking in a large way. Here’s what you will accomplish:
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- Create you SIGNATURE TALK
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- Create your SPEAKER ONE SHEET
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- Create your speaker BIO & PITCH
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- Learn the different speaking opportunities and when to seek which (PAID, NON PAID, TEDx)
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- Learn how to reach out to event planners and apply to speak
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- Learn how to convert your audiences into paying clients
- Put together a plan to get booked to speak monthly on an ongoing basis
We are here because we are called to do this work. Keep at it, keep showing up, keep believing that you can turn your purpose into a profitable business!
in Clarity,
Just as an inside note, my father was soooo embarrassed to appear on my video 😉 and I almost did get run over so don’t try that at home!
But, let’s get back in topic. Are you playing SMALL enough? Are you CLEAR on your niche and who you want to work with? The larger the audience you are targeting, the least impact you will have. So, how do you accomplish this? Here are three key elements:
- WHO DO YOU WANT TO BE A HERO TO?: Who are these people? Clearly put yourself in their shoes. What do they like, where do they hang out, what worries them, how old are they? Gender? What books do they read? What problems do they face? The more intimate you are with your target audience, the deeper you will be able to connect.
- WHAT ARE YOU SOLVING?: What challenge do they have that YOU can solve? This is not about being the one-stop shop of all problems. This is about owning and knowing exactly what is the ONE THING you are uniquely brilliant at to bring to your people.
- WHY DO YOU DO THIS WORK?: What is the compelling reason why you wake up every morning to do this work? What is it that motivates you to keep moving forward? What is the «bigger than you» longing that you want to address in this world? Tap into it, let it inspire your marketing message, let it give you the energy to keep moving forward even when you don’t feel like it.
We are here because we are called to do this work. Keep at it, keep showing up, keep believing that you are the one to help your IDEAL CLIENT.
I believe in your work! in Clarity,