Eve Pearlman demonstrates how to move an audience in UNDER 10 minutes!
A while back, I introduced you to the FRAMEWORK that I created, which my clients use to create their Talks. It breaks down the presentation into different key elements that contribute to an overall great talk. This is NOT A FORMULA – nor a cookie cutter, step-by-step process. It’s a simple framework– the box which holds the sand– so you can create your unique, authentic talk!
Let’s take a look at how Eve’s magical 10 minutes fit in with the framework!
ENGAGE YOUR AUDIENCE
MINUTE 00:01 “So in the run-up to the 2016 election, I was, like most of us, watching the rise in discord and vitriol and nastiness in our public spaces. It was this crazy uptick in polarization. It was both disheartening and distressing. And so I started thinking, with a fellow journalist, Jeremy Hay, about how we might practice our craft differently. How we might go to the heart of divides, to places of conflict, like journalists always have, but then, once there, do something really different. We knew we wanted to take the core tools of our craft — careful vetting of information, diligent research, curiosity, a commitment to serving the public good — to serving our democracy — and do something new.”
INTRODUCE YOUR IDEA
MINUTE 00:13 “We knew we wanted to take the core tools of our craft — careful vetting of information, diligent research, curiosity, a commitment to serving the public good — to serving our democracy — and do something new. And so we mapped out this process, what we call dialogue journalism, for going to the heart of social and political divides, and then, once there, building journalism-supported conversations between people on opposite sides of polarizing issues.”
MINUTE 00:13 “And so I started thinking, with a fellow journalist, Jeremy Hay, about how we might practice our craft differently. How we might go to the heart of divides, to places of conflict, like journalists always have, but then, once there, do something really different. We knew we wanted to take the core tools of our craft — careful vetting of information, diligent research, curiosity, a commitment to serving the public good — to serving our democracy — and do something new.”
PRESENT THE EVIDENCE/DATA
MINUTE 3:52 “And what we found, remarkably, is that real dialogue is in fact possible. And that when given a chance and structure around doing so, many, not all, but many of our fellow citizens are eager to engage with the other.”
MINUTE 04:24 “Too often journalists have sharpened divides in the name of drama or readership or in service to our own views. And too often we’ve gone to each side quoting a partisan voice on one side and a partisan voice on the other with a telling anecdotal lead and a pithy final quote, all of which readers are keen to mine for bias. But our dialogue-based process has a slower pace and a different center. And our work is guided by the principle that dialogue across difference is essential to a functioning democracy and that journalism and journalists have a multifaceted role to play in supporting that.”
MINUTE 5:03 “So how do we work? At every stage, we’re as transparent as possible about our methods and our motives. At every stage, we take time to answer people’s questions — explain why we’re doing what we’re doing. We tell people that it’s not a trap: no one’s there to tell you – you’re stupid, no one’s there to tell you your experience doesn’t matter. And we always ask for a really different sort of behavior, a repatterning away from the reflexive name-calling, so entrenched in our discourse that most of us, on all sides, don’t even notice it anymore.”
REMIND THE AUDIENCE OF YOUR IDEA
MINUTE 6:31 “And we do it knowing democracy depends on our ability to address our shared problems together. And we do this work by putting community at the heart of our journalistic process, by putting our egos to the side to listen first, to listen deeply, to listen around and through our own biases, our own habits of thought, and to support others in doing the same.”
MINUTE 7:40 “People tell us again and again that they’re grateful for the opportunity to be a part of this work, grateful to know that people on the other side aren’t crazy, grateful that they’ve had a chance to connect with people they wouldn’t have otherwise talked to.”
REVEAL THE NEW REALITY
MINUTE 6:31 “So what we’ve learned is that our state of discord is bad for everyone. It is a deeply unhappy state of being. And people tell us this again and again. They say they appreciate the chance to engage respectfully, with curiosity and with openness, and that they’re glad and relieved for a chance to put down their arms.”
INVITE YOUR AUDIENCE TO TAKE ACTION
MINUTE 08:16 “A lot of what we’ve seen and learned, despite the fact that we call ourselves Spaceship Media, is not at all rocket science. If you call people names, if you label them, if you insult them, they are not inclined to listen to you. Snark doesn’t help, shame doesn’t help, condescension doesn’t help. Genuine communication takes practice and effort and restraint and self-awareness. There isn’t an algorithm to solve where we are. Because real human connection is in fact real human connection. So lead with curiosity, emphasize discussion not debate, get out of your silo, because real connection across difference … this is a salve that our democracy sorely needs.”
If you are saying to yourself… easier said than done, this formula looks great, BUT not sure how it can work for you then, schedule a CLARITY CALL and let us help you write your SIGNATURE TALK.