You don’t have to sacrifice your values to grow your business. K.C. Rossi is a mindset and self-leadership coach who helps holistic entrepreneurs, healers, and coaches scale profitable, soul-aligned businesses without burning out. She chats with Dolores Hirschmann on how you can be authentic and successful in your business venture. It’s all about balance. K.C. also discusses The Soulprint Method™ and how you can harness your yin and yang qualities to align and unlock your potentials. Listen in to this conversation for more business and personal development insights.
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The Soulprint Method™: How To Scale A Profitable Soul-Aligned Business With K.C. Rossi
I’m so excited to be introducing to you, K.C. Rossi. She is a Mindset and Self-Leadership Coach. She jokes that business is in her DNA as she now helps holistic entrepreneurs, healers and coaches scale a profitable and soul-aligned business without burning out. Here’s what I’m most excited about talking with K.C. She has been an entrepreneur for many years. She runs more of a brick-and-mortar business for many years with multiple seven-figure sales. She has been in the role of business from many angles. I’m curious to ask her opinion around commitment, discipline, systems and how does she coach her clients, which are healers and coaches, into following their heart and soul while being disciplined and committed in their business. Don’t miss this interview.
I’m so excited, K.C., to have this conversation and talk a little bit about your journey. I call it the clarity journey. It could have been the confusion journey. It’s clarity for a second and all the rest was like, “Where am I going?” Talk to me about how did you get to this moment doing this work?
I have been an entrepreneur for many years. It has been a long journey and one that I have had many different iterations from a brick-and-mortar confection manufacturing company all the way to the iteration of coaching. The clarity came in the line of doing and not overthinking. I was lucky enough for the first ten businesses that I did over two decades. In the first ten, I had the same business partner. We were able to play off each other’s synergy. She was someone that was all about act then think.
That helped me because my first corporation began when I was nineteen. I didn’t have a lot of business experience or an MBA or anything like that. It was like, “I had an idea. Let’s create it from a white piece of paper and hit the ground running.” It was very helpful to have that partner be like, “Let’s do this. We can do this and not overthink it.” To me, the clarity did come from acting, learning on the job, being open-minded and also aware of the surroundings not only with our team and employees but what does the marketplace need now? Continuing to ask that question has given me longevity for many years.
You’re a coach. I’m a coach. We’re in this micro-world that all of a sudden, everybody is a coach but there’s a common experience for many of us. I wonder if it’s true for you as well, which is when we arrive at the work that we do where we are in some ways building our legacy work or giving back work in whatever market we are.
In my experience, it’s almost like a coming home work. Meaning that all of a sudden, you’re able to be fully yourself and holistically bring everything you’ve learned and experienced, the university of hard knocks experience. All the failures are part of your learning. Is that true for you? Is this coming home holistic like, “All that I am now being and doing comes together to serve?”
I love the way that you put that together. I am in alignment with that message. It took some time and iteration to give myself permission to be all of me. That’s what I help my clients do now is to be unapologetic and celebrate all the different facets in your life and world. I know the contrast to that because when I had my confection manufacturing company, probably because I was compensating for age and experience, I was extremely professional, buttoned-up, black and white in my 9:00 to 5:00 because I didn’t feel that my colorful personal life should blend. It should be segmented.
You can be soul-aligned and profitable. They don’t have to be mutually exclusive.
It has taken years, wisdom, experience and the school of hard knocks to realize, “That doesn’t need to be that way. We get to be the artist of our life. Not only is it more enjoyable but it’s also more sustainable to be integrated and to bring all those aspects of who we are.” We’re going to have our tribe be much more attracted to us when we show up fully, authentically and it’s not like, “If I meet you in person, it’s a real disconnect to what I see on your lives or website.”
This has opened up and blossomed in such a different way. I feel like now we get to cultivate something that maybe we’ve always wanted but we only were taking pieces and parts of ourselves. Now, all of a sudden, it’s like, “Okay, cool.” We can keep our followers right in our journey because we’re always growing, learning and experimenting. That’s also the beauty and fluidity of being 100% who you are on a consistent basis.
The keyword that you mentioned and many of your followers and clients probably are attracted to you because of it, is the word permission. It’s not that we need it from anybody but we needed to give it to ourselves to understand that we are one human and that having the permission to be that one human in every aspect of our lives becomes powerful. It’s almost like the analogy of a leaking faucet because, when you are only operating from half of you in your 9-to-5, there’s a leaking of energy that is consistent. It makes your life and job not sustainable and it leads to burnout.
I had a burnout in that position. You hit the nail on the head. You’re right with that consistent leak. We don’t realize that our energy is being diverted, maybe in multiple little pinholes if you’re thinking about it like a hose. When you’re in alignment, all of a sudden this powerhouse comes out in one direct channel. Everything from your core values to your messaging and marketing, it’s in this flow now.
The permission piece also ties into the mindset aspects of, “What are we carrying from the past? What are we carrying in from shoulds for many kinds of a good girl?” Once we can start looking at those in a very curious way and dissolving them and clearing them out, it becomes so much easier to get into that flow. Sometimes for readers where it’s like, “That sounds great but how do I do it?” That’s an interesting conversation but I’ll let you direct the question.
It’s what we’re jumping into. Let’s talk about the work that you do. It’s all nice as you say, “Go be in alignment. You’ll be attractive,” but what if you’ve lost your footing and you don’t even know what your line is? What does alignment look like for me when I’ve been out of alignment for so long?” I know that’s the work you do.
Let’s pick up right on that piece like, “What does it look like when I’ve been out of alignment for so long that I’ve lost touch with exactly who I am?” For me, I’m very passionate about using ourselves as client-zero because we can only teach what we have experienced ourselves. Also, we have to be able to be that leader and lean into our own self-leadership before we can help anybody in our sphere, friends, family and clients. We have to start with ourselves.
The biggest thing that could be helpful and also a discipline and a challenge is minimizing inputs. When we’re looking outside of ourselves and being tuned in to the external stimuli whether it’s social media or the news, it’s easy to get lost and have that distance between who we are and what lights us up. Depending on where you are, even thinking about like, “What lights me up?” can feel like this thing off in the distant future.
If a reader was feeling like, “That sounds airy-fairy,” dial it way back to the simplicity of starting to ask yourself what you like. What fabrics feel good on your skin? What food do you go, “This is amazing. I am enjoying this?” I remember when I planted a Japanese eggplant for the first time and tasting a simple Japanese eggplant with a little bit of salt. I was like, “I’m enjoying the heck out of this. This is amazing.” It took me a lot of years to be able to like, “Let’s quiet down enough and ask super-simple questions like, ‘What makes me feel good? When do I find myself laughing the most?'”
When we are off our path or maybe out of alignment and it has been that way so long, that our new normal has become this dampened-down version of who we are that we’ve accepted, let’s make it so simple that we’re not looking for these ginormous transformations in an instant. Even though we’re in instant gratification in our world, this type of work, self-development, personal development and spiritual development, it’s the long game. When you truly slow down and minimize inputs, something magical happens and you start to get this, “That’s it.” You get to stack those “that’s it” moments and this starts to develop this keen awareness of your new or true identity.
Your identity, the one that you come home, is the moment you come home to you. I love how you broke it down as it’s the stacking of yeses and the yes, “These sheets feel soft and comfortable or these don’t.” Sometimes it’s so much easier to start by identifying the noes to find the yes. It’s like, “This person doesn’t feel right. These shoes feel too tight. This food is not sitting well.”
I’m a business coach like you and people say, “Should I put this in my content? Should I do ten models versus five? Fifty worksheets, two pages long?” I said, “I don’t care what you do.” Honestly, there’s no magic formula. I could say yes or no to either and they would both be wrong or right. What is true is any one of us taking someone by the hand and taking them on a path for an accomplishment, whatever that is, it is a journey.
Whether you’re listening to Casey and me or our clients, it’s about understanding your clarity in the journey you’re taking your people through. What you explained was the journey you take people through is, “Micro-action is to find your yeses and start with your no or yes.” Once you start getting and revealing the yeses and stacking them up, you now start walking in your path. If that is true then where are we going when we stack those yeses? What is possible when we have that journey with you that brings us somewhere? What does that somewhere look like?
There is no right way. The right way is the one that makes you feel good.
That is going to be unique depending on you and what I look at as your soul print. I believe that we have all come into this world with a very specific mission and we have an imprint or microfiche of our destiny. Getting in alignment helps us get closer to what that is. You need to have forward motion, momentum and take action. Get out of your head in order to get on that journey but we also have to have some destination in mind.
We have to have a little bit of direction so we don’t go around in circles. Especially now with digital marketing being so increased and getting bigger so we don’t look at everyone else around us and think, “That’s the path I need to be on.” You can drive yourself insane spinning around in circles going, “They hit their six figures this way. I need to do this, that and the other thing.”
There is no path that you can buy in a box.
There is no one right way. The right way is the one that makes you feel good that feels like it is clicking. You’re able to look at your work as worship and in a way where you can be profitable as well so you can be soul-aligned and profitable. They don’t have to be mutually exclusive. That’s when you know, “Here’s my sweet spot. Here’s my ikigai, my reason for being.” The way that I look at getting that, “How do you put the stack yeses in action and motion? What does that look like?” The easiest way to do that is being so tuned into your deep why. This is going to be unique. Why are you doing this? Why did you craft your business? Why did you choose to take a path that is a little bit rockier?
There are a lot of unknowns as an entrepreneur. You’ve got to have grit and resiliency times ten. I feel like it’s a very unique personality. It’s something that’s almost baked into your DNA to be a business owner and have longevity. Why are you even doing this, number one? What do you want it to look like? That’s where the permission and creativity come in because now, all of a sudden, it’s like, “I get to create the rules.” Dolores, you probably find this as well. Excellent entrepreneurs tend to have a little rebel in them and some change-maker qualities in them. That’s the part that’s exciting to enhance to be like, “Let’s be the most unique entrepreneur and win because I’m creating a joy path for myself.”
I didn’t know that taps into our intuition and decisions become easier and all that. Let me bring in a little bit of an angle here because I see this in myself and my clients. This is the blessing and the curse of our kinds of people. We are creators. We are intuitive. We love the alignment and the capacity to fly when something feels right. You’ve been in business for a long time. I’ve been in business for a long time, multiple different businesses like you. We know that the number one rule to grow a business is consistency, commitment and discipline. How do we stay in the alignment of being creative and feeling fulfilled but at the same time play the game of business?
You have to have both. This is all about the yin-yang strategy. You have the feminine fluidity of yin. That’s all that delicious, creative and nurturing piece that you talked about that we love to swim in but in order to have balance, we need the yang as well. That’s understanding our metrics, having that solid foundation of systems and honoring and respecting all of the masculine and the action pieces that bring together this holistic synergy. That’s how you’re going to have something that has longevity.
If you have the tendency to want to be in that creative mode and a lot of people do. I serve healers. They’re like, “I’m not doing it for the money. I just want to help people and stay in what I do best and do the healing.” “I don’t want to do the marketing and sales. I don’t want to have to look at my numbers and spreadsheets.” In order to have the most impact, we need to bring both of those pieces together.
You can start small and do it in a way that works for you. You don’t have to adapt the latest project management tool and go down the rabbit hole of learning ClickUp or Asana. You don’t have to do that if that’s not in alignment to you but there are pieces that you do have to do, even if it’s stretching you outside of your comfort zone because science says, “When we write it down and what we focus on, that gets done.” Whatever we measure, we’re going to have more times where we’re reaching our goal or even surpassing our goal.
If you’re more artistic and creative and I have this right next to me. Use a big blank artist pad. Get colored markers, bring your kid out, be playful but at least write down your goals. Have an idea of where you’re going because, if you’re not measuring it, this is how you’re going to be willy-nilly. It’s going to feel like the Wild West. You’re going to have those days where you’re like, “What did I do? I’m not sure.” If someone asks you, “How has your quarter rolling out?” You’re going to look at them dumbfounded like, “Huh?” We don’t want to do that.
Find a system that works for you. Create one. If you’re visual, use the Post-it Note system with different colored post-it notes and big sheets of white paper where you can play. You don’t have to fit the box and use something that someone is saying, “This is the tool you must use in order to enhance performance.” You have to do what works for you. If there isn’t a product or app, which I would be doubtful there isn’t that fits your style then now you get to tap into your creativity and create it.
This taps into another part of your work, which I love. It’s part of why people hire people like us in some loving accountability and the concept of commitment and leadership. I always challenge any of my clients who say, “I want to help people.” I’m like, “How true is that statement if you’re not willing to step beyond your comfort zone to be a leader to step up and stand out as a leader does in order to help the people you want to help?” Talk to me about leadership and the role of self-leadership and the role it has in this kind of work.
It’s so crucial because we want to follow people and get inspired by mentors that clearly walk their talk. It’s no longer going to work to just do as I say and not as I do and it’s apparent. Even if you have a glossy Instagram feed, we’re getting much smarter as consumers. We can feel a BS meter much quicker than we ever used to because we’re living in the boxes post-COVID or through COVID. We’re spending a lot more time in general on the computer. In that, we’re getting keen and aware of what we’re drawn to.
Write down your goals and have an idea of where you’re going because if you don’t measure it, you’re going to be willy-nilly.
Authenticity and self-leadership and following the work that you’re teaching other people to do, it’s crucial. If you don’t have that, you will be left behind, in my opinion. One of the things that years ago when I was afraid to do video, I had to go live on Facebook on my to-do list for an entire year. It felt like Groundhog Day. I was like, “What is my problem? Why can’t I get out of my own way?”
It wasn’t until I was starting to help clients increase their visibility that I was like, “Integrity is one of my top core values. If I don’t go and lead the way, increase my own visibility, use my voice and create a platform and that’s when I created my podcast then there’s no way that I can help clients do this. I have to traverse the terrain first and be brave enough to take that first step.” That’s not necessary to have followers. That is self-leadership first. That’s going back to me being client-zero once I have that dialed in because we only want to teach what we know. Not what we’ve learned but what we know and experience.
When you talk about our profession in coaching and I don’t know if you’re probably seeing this too, in 2021, it has become this exploding trend. Previously it was, “Build your online course. Get a passive income.” Now, it’s, “Be a coach.” It’s because we’ve all experienced this massive shock with 2020 and everything that came about with that year. People needed help, guidance, mentorship, direction and accountability.
Now, the trend is, “You can be a coach too.” That’s awesome. We have to look at experience and mentors that are following what they advise their clients to do, “Are you living that path? Is it who you are inside and out on a cellular level?” Those are the people that I want to follow and invest in because I truly believe that coaches need coaches as well if we’re going to continue to optimize and thrive. Hopefully, that answered your question. It was a little bit long-winded.
We are in that space. People say, “I don’t want to be a coach because there are so many coaches out there.” I said, “That’s good news. That means there’s a lot of demand for what you do. Be in that place of coaching but be responsible.” That’s what you’re saying. It’s like, “Show up and help people with what you know what your skillset is, not what the latest fad is whether you have the skills or not.” That’s what we’re seeing in a lot of it.
There’s a responsibility in being an advisor, coach and helper. K.C. and I are saying, “Step up to that responsibility and honor it because it is an honor to be an advisor to someone. It’s not something that you get to just make money out of.” First of all, if someone were to want to work with you, what would their experience be like? What is their journey?
The program that I have developed from my years of experience is called The Soulprint Method™. It is harnessing the yin and the yang, those feminine and masculine qualities inside of us and getting them in balance so we can be in alignment. The cool thing is it’s optimizing your life so you can scale a soul-aligned business. It has this mashup of qualities that land in the line of habits, goal-forming, accountability, clarity and core values but there’s also that piece of, “Where do we implement this? How is it going to show up and benefit me in the line of work that I’m in?”
I typically work with people for 6 months to 1 year. It’s how we kick it off. It’s very similar to probably the style that you do where it’s no bars held because of Zoom. You can coach someone all around the world, which is awesome. The pieces are unfolded in layers. We start with mindset because the mindset is the most powerful thing and also the thing that holds us back, the limiting belief and the shoulds. All the different pieces from our childhood, society and maybe our own negative self-talk have limited us in some way.
We’re going to look under the hood there first because I didn’t do this in the beginning part of my business coaching. Back to what I was saying to you before, I’m always thinking about, “What’s a better way? What’s needed now?” I started to see, “Even though these are cutting-edge business strategies, I’m not seeing the results that I want for my clients. What is missing? What is that chunky piece that’s not getting them from point A to point B?” I started deep-diving, listening and researching.
I was like, “It’s the mindset piece. That is the piece. I can throw strategies at you all day long but if you have something that’s telling you, ‘You can’t. You’re not good enough. You’re resistant to receiving. There’s some type of money mindset blocks going in there,’ from whatever the story is that’s running constantly on an auto-loop, we’re not going to get anywhere no matter what kind of strategies we put into place.
That has now become an exciting starting point. Not a, “By the way, here are a couple of affirmations to help you start your day,” but like, “We’re going to get into this. Are you ready to do the work with me? We’re going to go deep. I’m going to be here for you the whole way but before we even start talking about business foundations, that has become one of the first pillars when you work with me.”
It is what unlocks everything. I always ask this question. What is a book we all must read?
What I’m loving is Think Like a Monk from Jay Shetty. I would recommend that you listen to it on Audible because it is read by the author. He has a delicious accent and you hear his passion. It doesn’t seem like he is reading his book. It’s like you’re a friend and he is telling you the story of his life. It’s a beautiful journey. I aligned with his values of knowing your Dharma, your life’s purpose and then leaning into your personal strengths. I’m on the same page and I highly recommend that.
K.C., where can people find you?
They can head to KcRossi.com. I also have a three-part free video series if they’re digging some of the topics that we’ve started chatting about on the show. They can grab that at KcRossi.com/lead.
We only want to teach what we know and what we experience, not what we’ve learned.
Thank you so much for taking the time to chat with me to explore some of these concepts. Thank you for doing the work that you do. People need you.
Thank you so much. It has been a pleasure, Dolores.
I loved my conversation with K.C. Rossi. Part of the things that I love the most is this yin and yang conversation that she talks about so much around alignment, intuition, self-leadership and honoring your soul’s journey while bringing in systems and strategies. We think very much alike in that sense but the importance of having the rhythm of a business while being aligned with your soul purpose.
She talks about one of the books that she recommends and she is passionate about. It’s called Think Like a Monk. She suggested that we download it in Audible. If you haven’t read this episode, go ahead and read it because of some great gifts of insight in this conversation with K.C. around alignment, intuition and our soul’s journey within the scope of a scalable, profitable and impactful business.
- The Soulprint Method™
- Think Like a Monk
- Audible – Think Like a Monk
About K.C. Rossi
K.C. Rossi is a Mindset and Self-Leadership Coach and has been an entrepreneur for 30 years. She jokes that business is in her DNA as she now helps holistic entrepreneurs scale a profitable and soul-aligned business without burning out.
An entrepreneur since she was 10 years old and have been on a continuous improvement quest ever since.