I want to tell you a little bit about CONSISTENCY. This week, as I was planning to write to you as I do every other Thursday, I was trying to come up with a topic. I thought and thought and nothing really came up, but my «inner boss»; that voice that does not let me get away, kept telling me «It’s Thursday and you HAVE to send a note.»
«Why?,» I asked myself. «Maybe it’s ok if I don’t.»
But this is the thing, as in many things in life, the key to successfully connecting with the people in your life, your family, your friends, your clients, coworkers, an audience is CONSISTENCY.
I don’t know if every person reads this, but I do know that many times, I run into people at events or running errands and they comment on these emails and how some of the things I write resonated in one way or another or at least made them smile.
Having even just one person look forward to these «Thursday» emails is enough of a reason for me to write to you, today.
So why is CONSISTENCY so important?
Nothing happens if we just show up once. Our children trust us and we keep them safe because we are consistently there for them. Day in and day out. Our paychecks keep coming as long as we consistently show up for work day in and day out…. even laundry is consistent 😉
We build TRUST and we connect, when we consistently engage with the people in our lives.
That is why consistency is good for MARKETING, for building and sustaining a marriage, for raising our children, for taking care of our bodies and for everything in life. 10 minutes of walking every day yield better results than 5 miles once a month.
So what stops us from being CONSISTENT in our lives?
The key to CONSISTENCY is that it needs to be sustainable. Meaning, whatever you do, you need to do it day in and day out, otherwise, it doesn’t stick. When we are not being authentic or doing the things we naturally love to do, CONSISTENCY is very hard to maintain, sometimes impossible.
Take the example of exercise. If you hate going to the gym, it’s very difficult to make it there consistently every week; willpower only takes you so far. So, you know you need to exercise, what about finding something that you actually love to do? Playing basketball in your driveway? Walking the dog? Dancing in your kitchen? Working out with a friend? Whatever it is, as long as you can design it in a way that you love, it will be easier to be consistent.
So here’s the formula:
LOVE + CONSISTENCY: LOVE WHAT YOU DO & DO IT CONSISTENTLY
I could reach out to you, in other ways, but I LOVE to write. Writing is my way of expressing my thoughts and sharing what I have to offer. So I choose something I LOVE as the vehicle to CONSISTENTLY communicate with you.
Here’s for you to work on:
- What area of your life could benefit with some CONSISTENT action? Is it your health? Your personal relationships? Your business? Identify one.
- Look at this area, what action, if taken consistently would make a difference?
- How does that action relate to what you naturally love to do?
Do you need help getting CLEAR on which area you should tackle first? Check out my 5 STEPS TO CLARITY online program, and just for you, you can SAVE $100 if you purchase it today.
Email me, I’m always happy to hear what you are working on.
Take care & keep moving forwards,
Are you acting from a place of FEAR or HOPE?
- CHECK IN: Get really CLEAR on where you are coming from. Is the conversation in your head one that triggers anxiety, anger, worry?
- WHAT IS THE LANGUAGE OF FEAR? Write it down. If you recognize that fear is running loose, what language does FEAR use? Write it down on a piece of paper. Become familiar with it. We can change only what we can recognize.
- WHAT IS THE LANGUAGE OF HOPE? Think of a moment in your life when you felt hopeful. Trusting. What language did you use? Write it down.
- PRACTICE: Once we begin recognizing the language, the script in our heads we can begin questioning it and shifting it. For every fear thought or statement that you think, ask the question: How real is that scenario? Possibility? Thought? Begin challenging your worst case scenario thinking and bring it down to reality.
NEXT STEP? Keep a journal of the conversations in your head and watch them shift. 😉
- WHAT IS YOUR CORNERSTONE IDEA/SOLUTION: Get really CLEAR on what you are offering your market. Being able to clearly communicate the solution you provide is KEY to attracting your IDEAL clients.
- WHAT ARE YOUR TOP OF YOUR FUNNEL STRATEGIES: Get really clear on what marketing strategies (newsletter, blog, vlog, website, etc) are you committing to use CONSISTENTLY with an aligned message (aligned with your cornerstone IDEA/SOLUTION).
- ALIGN YOUR PROGRAMS: Design your offerings in such a way that they support each other. Ideally, each product you offer feeds seamlessly to the next, more intensive program.
- BE AUTHENTIC AND GIVE GENEROUSLY: People like to feel that you have skin in the game. That you are willing to give before you receive. Be generous in offering value every time they come in contact with you (newsletter, website, consultation).
NEXT STEP? Commit to either delegating or introducing a tech tool to free up your time!
GET CLEAR ON YOUR CORNERSTONE IDEA.
If you want some help, I’m hosting a webinar where I will teach you how to GET CLEAR on your cornerstone IDEA and show you how to land a TEDx stage. I’m offering this webinar twice today and twice tomorrow and if you can’t attend live, no worries, I’ll send you the replay, you just have to register.
- Make a list of all the tasks/activities you do every day (both work & personal). Write them all down–including laundry!
- Highlight those you love to do the most, you are good at and come naturally to you.
- Circle the ones you really don’t like doing and you are NOT that good at, (Yes, you can circle laundry.)
- Next to the tasks you DON’T like doing– take one of the following actions:
- The name of someone in your team or household you can delegate this task to
- A tech tool (from my list or other) that can automate this process
- NEXT? Commit to either delegating or introducing a tech tool to free up your time!
If you are not sure how to IMPLEMENT, then you simply answer the following questions in a reply email and we’ll schedule some time to chat:
- What type of business/job are you in?
- What do you NOT like about your business/job?
In CLARITY,