The goal with a first date is to make it to a second right? It’s time to ask yourself – is my business second date material?
Like dating, building trust is crucial to growing your business. Think about this – when you go to purchase a product or service online, who do you buy from? The company you’ve heard of before or the one that’s new to you?
Of course you choose the familiar one!
That’s what you want to be to your customers. FAMILIAR!
Developing brand awareness is one of the first steps to dating your ideal customer online. You want them to think of you, recognize your face or logo and business name and instantly be the one they think of when looking for a trusted source to solve their problem.
Now you’re probably thinking, okay how do I develop brand awareness and start working toward the second step in the trust funnel (NURTURE)?
Here are 3 simple steps you can implement today!
STEP 1: Build your brand. When people read that statement they tend to freeze and feel scared! Don’t be! When you get started building your brand it can be as simple as choosing a colour scheme & fonts, using your logo consistently in your marketing materials and using your colors to create beautifully branded graphics for your marketing efforts.
STEP 2: Show up. It really is that simple and I know I’ve said this before SHOW up online CONSISTENTLY – create a schedule to post or go live on social media and stick to it. Your customers need to know you’re there when they are expecting you.
STEP 3: Solve a common problem for your audience. When developing your brand, another crucial piece is developing your IFO (irresistible free offer). This should be something that addresses a common pain point for your audience and gives them actionable solutions they can implement immediately. Your IFO is the perfect way to gain trust in your audience and grow your list of warm leads.
Growing a business utilizing my Trust Funnel model is the same process as growing a relationship over time leading to marriage or a committed relationship.
Once your leads begin to notice you and become interested in what you offer (ATTRACTION), and you build trust through your brand awareness and IFO (NURTURE) you’re onto the next step- CLOSING.
For most business owners, closing is something that can ALWAYS use improvement and adjustment. Before we get into 3 steps to improve your closing process, ponder these 3 questions:
What is your current closing rate?
What process do you have in place to attract, nurture and close leads right now?
How many active leads do you have in your follow up right now?
Now, in thinking about the answers to these questions, consider these 3 steps for improving.
Step 1: Partner with your lead. No one wants to feel sold to- leads want to feel supported and understood but someone who is relatable. Be sure to keep that in mind during your sales calls and follow up. Act not as a sales person or closer but as a PARTNER IN DECISION MAKING!
Step 2: Be consistent. In the sales process, most times you will have to follow up with a lead several times before they close. Always stick to your closing schedule & reach out to them when you say you will!
Step 3: Provide value. Providing leads with something of high value is a great way to leave them feeling like a priority. I like to provide my leads with a gift when they are close to closing and then another once they close.
These 3 steps WILL increase your success in turning leads into paying clients.