How do you know what your customer wants?
viernes, 02 febrero 2018
You might not know, but in 1996, when I graduated from Business School from Universidad de San Andrés, in Buenos Aires Argentina we were required to write a graduating paper, graduating thesis. The title of my thesis (in spanish) was: “Marketing on the Internet, Relationship Marketing” Yes, this was before Amazon, before Social media… actually
- Published in Digital Marketing
What The Fortresses of Old San Juan, Puerto Rico Made Me Realize…
Many times we are not even aware that we are living in a fortress… actually, we masquerade our fear so well that it looks like a castle. Our conversations are full of compliments, niceties, side conversation, even chit chat… we think we are being polite, but what we are actually doing is avoiding an honest,