Are you sitting on a gold mine? Have you ever thought of monetizing your services by turning them into products?
Growing a service-based business requires that we move away from reinventing the wheel with every client and we begin to look for the “common denominator” solutions we can offer our market, but in order to do that, we need CLARITY.
Here are the three things you need to do to expand beyond your One on One or DFY business model:
- CLARITY OF YOUR ONE SOLUTION: Just like I coach my clients who are looking to speak on stages like TEDx or others, what is the IDEA they want to share? The one message? In this case, I ask you, what is the ONE SOLUTION you want to solve?
- CLARITY ON THE PATH TO SUCCESS: Can you lay out, step by step, what your clients need to do to reach their desired outcome?
- A DELIVER PLATFORM: Moving away from one to one, to one to many or DWY as I mention in the video, requires that we commit to a delivery style that fits the content and the market we are working with. It can be digital, or it can be live, in person or multiple combinations of both, the secret is in deciding a platform that fits your needs.
This video is video #2 of a 3 part VIDEO series where I share the 3, most important, business models you need to scale your business.
If you want to receive VIDEOS 1 & 3 simply say so; Yes, I WANT TO RECEIVE VIDEOS 1 & 3, please!
In the meantime, make a list of what your DWY programs look like in your business right now and if you don’t have any, what would you want them to look like?
Have a great rest of your day,
Dolores Hirschmann is an internationally recognized strategist, Clarity coach, TEDxOrganizer, Speaker & Author. She has over 20 years experience helping entrepreneurs, companies & organizations realize their potential—by guiding them to CLARITY—to define their CORE IDEA, message and market strategy needed to reach their next level of growth. As a Speaker Coach Dolores guides speakers to go from successful professionals to thought leaders in their field. If you would like to learn more visit: www.mastersinclarity.com or download her free resource “STAND OUT THE TED WAY”