- WHAT IS YOUR CORNERSTONE IDEA/SOLUTION: Get really CLEAR on what you are offering your market. Being able to clearly communicate the solution you provide is KEY to attracting your IDEAL clients.
- WHAT ARE YOUR TOP OF YOUR FUNNEL STRATEGIES: Get really clear on what marketing strategies (newsletter, blog, vlog, website, etc) are you committing to use CONSISTENTLY with an aligned message (aligned with your cornerstone IDEA/SOLUTION).
- ALIGN YOUR PROGRAMS: Design your offerings in such a way that they support each other. Ideally, each product you offer feeds seamlessly to the next, more intensive program.
- BE AUTHENTIC AND GIVE GENEROUSLY: People like to feel that you have skin in the game. That you are willing to give before you receive. Be generous in offering value every time they come in contact with you (newsletter, website, consultation).
NEXT STEP? Commit to either delegating or introducing a tech tool to free up your time!
GET CLEAR ON YOUR CORNERSTONE IDEA.
If you want some help, I’m hosting a webinar where I will teach you how to GET CLEAR on your cornerstone IDEA and show you how to land a TEDx stage. I’m offering this webinar twice today and twice tomorrow and if you can’t attend live, no worries, I’ll send you the replay, you just have to register.
Dolores Hirschmann is an internationally recognized strategist, Clarity coach, TEDxOrganizer, Speaker & Author. She has over 20 years experience helping entrepreneurs, companies & organizations realize their potential—by guiding them to CLARITY—to define their CORE IDEA, message and market strategy needed to reach their next level of growth. As a Speaker Coach Dolores guides speakers to go from successful professionals to thought leaders in their field. If you would like to learn more visit: www.mastersinclarity.com or download her free resource “STAND OUT THE TED WAY”